Develop and drive the holistic creative strategy for seasonal color palettes, material stories, and graphic direction across all footwear lines. Lead the concepting and execution of color, graphic, and material narratives that support brand storytelling, seasonal concepts, and collaboration capsules. Lead, mentor, and develop a team of color, materials, and graphic designers. Partner closely with Product Designers to ensure CGM direction enhances and elevates product concepts through all phases of creation. Collaborate with Development and materials vendorrs to balance creative vision with manufacturability, cost, durability, and lead times. Work with Merchandising to align CGM strategy with assortment needs, franchise extensions, and consumer demand. Partner with Brand on early storytelling, visual expression, and alignment of palette/graphic direction with campaign moments. Direct external creative partners, illustrators, and material specialists, including brief creation, feedback loops, and delivery expectations. Present seasonal CGM direction, mood boards, and design rationale to internal leadership and cross-functional partners. Maintain and evolve CGM libraries, digital tools, workflows, and documentation. Requirements and Qualifications: Bachelor’s degree in Industrial Design, Fashion, Graphic Design, Material Design, or related field. 10 years of experience in color, materials, graphics, or product design, ideally in footwear or consumer products. 3 years of leadership experience managing creative teams. Proven experience integrating CGM direction with product design and development. Demonstrated ability to manage external creative talent and vendor partners. Strong portfolio showcasing sophisticated color work, graphic language, and deep material knowledge. Expertise in color theory, material construction, material sourcing, trend forecasting, and graphic design. Proficiency in Adobe Creative Suite and related design tools; familiarity with 3 D tools is a plus. Excellent communication, presentation, and storytelling skills. Strong project management and organization skills; ability to balance multiple projects and deadlines. Passion for product creation with exceptional attention to detail and refinement. Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.