About the Marketing & Growth Organization. The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. About this role. To win in the connected world, AT&T needs a best-in-class digital experience. This means we need transformation leaders who can analyze current-state business processes to identify gaps, inefficiencies, and opportunities for improvement in support of the organization’s digital transformation goals. In this highly visible role, you will serve as a member of AT&T’s Digital Planning & Operations team responsible for resolving issues that impact customers and business outcomes. You’ll drive large-scale change initiatives, create and institutionalize a framework for process design and rollout, and act as the primary facilitator for cross-functional collaboration. This role will require leading program management, change management, and practical digital knowledge. The ideal candidate will be a dynamic team player with a deep understanding of project management and change management best practices. The candidate should demonstrate a strong interest in transforming AT&T’s digital organization, supported by expertise in digital strategy, platforms, data, and performance-driven execution. This work will require the individual to work with digital leaders and their peers in the Business Units., analysis of the organization from an operational and strategic lens, and excellence in the delivery of executive level presentations and organization-wide communications. Key Responsibilities. Develop and implement a comprehensive change management strategy that support the overall objectives of key digital transformation initiatives. Engage with key stakeholders at all levels of the to understand their needs, concerns, expectations and develop strategies to address these and gain their support for the transformation initiatives. Organize communication plans to ensure that all stakeholders are informed about the changes, their impact, and the benefits they will bring to the organization. Monitor and evaluate the progress of digital initiatives, establishing metrics and reporting mechanisms to track progress, identify issues, and implement corrective actions as needed. Develop a robust system for maintaining and managing feedback and response handling processes. Perform deep analysis of the organization from an operational and strategic lens to understand key organizational needs. Deliver excellent executive level materials and organization-wide communications. Skills Needed. Strong strategic thinking and problem-solving skills. Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of the organization. Experience with program management methodologies, such as Six Sigma, Agile, or CPM a plus. Collaborative; willing to roll up their sleeves with the team. Able to drive positive cultural change at AT&T - Education & Experience. Bachelor’s degree in Marketing or a related field. Experience working at a large multi-product company. A minimum of 5 years of transformation experience. Proven change management skills, including the ability to coordinate cross-functional teams and manage end-to-end delivery of complex initiatives. Location: Dallas, TX (Must be able to work out of our office location minimum 5 days per week)Our Lead Digital Customer Growth earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:Medical/ Dental/ Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone. Call to action. If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! Weekly Hours:40 Time Type:Regular. Location:Dallas, Texas. Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Job ID R-102349 Date posted 02/25/2026