Principal Tech Business Development Manager, AWS Marketplace Storefront
Irvine
Wednesday, 25 February 2026
Amazon Web Services (AWS) Marketplace is seeking a Tech Business Development Manager to drive customer enablement and success for AWS Marketplace's storefront capabilities. This role will be instrumental in helping enterprises transform how they procure software by creating seamless experiences for buyers, sellers, and resellers through innovative storefront solutions. As a Tech BDM, you will work with external Marketplace sellers and partners to drive adoption of storefront capabilities that simplify procurement workflows, enhance buyer experiences, and enable sellers and channel partners to scale their business through AWS Marketplace. This role combines customer onboarding, enablement, and business development to ensure our customers successfully adopt and scale storefront solutions. You will drive operational improvements to add value, eliminate waste, and improve the customer experience while collaborating with technical teams to deliver new features and build programs that deliver high value. The ideal candidate has strong technical aptitude with knowledge of procurement technology, marketplace dynamics, and enterprise software. You will have the ability to learn complex systems quickly and apply them to problem-solve with creative solutions. You should possess a technical foundation that allows you to articulate the value proposition of storefront solutions to IT leaders, procurement officers, and channel partners. You will have a demonstrated ability to execute well, deliver results, and drive operational excellence with strong customer obsession, high ownership, and a drive to continuously improve processes and customer experiences. Key job responsibilities. Customer Enablement & Onboarding- Lead customer onboarding for AWS Marketplace storefront capabilities, ensuring successful adoption and time-to-value- Design and implement scalable processes that improve the storefront onboarding experience for buyers, sellers, and resellers- Build and maintain enablement content, collateral, playbooks, and documentation for storefront features and procurement workflows- Facilitate onboarding support and role training for new team members on storefront solutions. Partner & Seller Development- Work with external Marketplace sellers, channel partners, and resellers to drive adoption of storefront capabilities- Help customers successfully scale their AWS partner business through storefront enablement and guidance- Develop joint success plans with strategic partners to accelerate storefront adoption and simplify procurement workflows. Operational Excellence & Process Improvement- Drive operational improvements to add value, eliminate waste, and enhance the storefront customer experience- Build scalable processes and establish best practices for storefront customer engagement- Establish metrics and KPIs to measure storefront adoption, customer success, and program effectiveness- Identify opportunities to automate and streamline storefront onboarding and support workflows. Cross-Functional Collaboration- Collaborate with internal stakeholders across Leadership, Business Development, Finance, Legal, Sales, Business Intelligence, Product, and Engineering to drive storefront success- Build and strengthen collaborative relationships with partners, service providers, engineering teams, and support staff- Coordinate with AWS Marketplace engineering teams to prioritize storefront feature requests and bug fixes that impact customer experience- Synthesize customer feedback on storefront capabilities into actionable requirements for product teams. About the team. Diverse Experiences. AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnt followed a traditional path, or includes alternative experiences, dont let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture. AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth. Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/ Life Balance. We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, theres nothing we cant achieve. Basic Qualifications- Experience building and managing a healthy sales pipeline focused on driving revenue, adoption, and market penetration- 5 years of experience in technical account management, customer success, or customer-facing technical roles- 3 years of hands-on experience with AWS services and the AWS console- Strong technical aptitude with ability to understand complex distributed systems and integrations- Experience working with enterprise software, e-commerce platforms, or marketplace systems. Preferred Qualifications- Experience in written and verbal communication with the ability to present complex technical information in a clear and concise manner to executives and non-technical leaders- Advanced degree, or MBA- Familiarity with enterprise procurement systems (e.g., Coupa, SAP Ariba, ServiceNow) and procurement workflows- Experience with API integrations, webhooks, and technical troubleshooting- Familiarity with AWS Marketplace private offers, channel partner programs, or enterprise procurement workflows- Experience supporting ISV partners or channel partner ecosystems- Experience with data analysis tools and customer success platforms.