This role is responsible for building, growing and managing our online community across all social media platforms for corporate retail banners. The ideal candidate has a deep understanding of social media trends, excels at audience engagement, and can maintain a consistent brand voice while fostering authentic interactions with followers. Here’s what you’ll do: Community Engagement Monitor, moderate and respond to comments, messages and mentions across social media platforms (e.g., Instagram, Facebook, TikTok, etc.) for corporate retail banners. Proactively initiate and participate in conversations with shoppers, influencers and brand advocates. Foster a positive, inclusive and engaged online community. Social Listening Manage social listening for the retail banners by actively monitoring online engagements, brand perceptions, customer sentiment and leverage for building new community initiatives. Lead social listening initiatives to identify broader trends, customer perspectives and opportunities to expand brand exposure. Engage in social listening across competitive and complementary brands. Content Creation Own content calendars and align with banner owners months in advance based on campaigns, holidays, trends or new product launches. Be ready to create agile content as opportunities arise quickly to ensure timely execution against relevant trends. Work with designers and copywriters to tailor content based on the platform. Identify user generated content opportunities and manage reposts and shares with proper credit. Brand Reputation & Crisis Management Escalate issues or negative feedback according to internal protocols. Monitor sentiment and brand mentions to protect and enhance brand reputation. Additional Responsibilities Take on additional responsibilities as assigned or as the business needs evolve. Here’s what you’ll need: Education Bachelor's degree (required) in Advertising, Communications, Business Administration or related area. Equivalent combinations of education and experience will be considered. Experience 2-4 years of experience managing online communities or social media accounts for a brand. Minimum of 3 years of job experience in Marketing, Advertising, or related area. Experience with Marketing software and tools required. Skills & Abilities Strong written and verbal communication skills. Ability to adapt in a dynamic digital landscape by staying on top of changing trends, technologies, and community needs. Analyze social media metrics and engagement data to understand what resonates with the community and refine initiatives accordingly. Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines. Proficient computer skills including Microsoft Office (Word and Excel) required. Travel Requirements Willingness to travel, including overnight stays, up to 15% depending on business needs.