The Senior Analyst, Business Intelligence will support the BI team by analyzing media and marketing performance, ensuring data accuracy, and delivering client and publisher reporting needs. This role will master various data sources to create dashboards that assess campaign effectiveness and translate insights into business recommendations. Additionally, the Senior Analyst will help train new team members and manage workloads to ensure timely completion of deliverables. The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment. Responsibilities Ensure data accuracy across all reporting tools through quality assurance processes. Engage with data partners to prepare, validate, and resolve data discrepancies. Assist in creating measurement plans to assess brand performance. Conduct industry research to provide benchmarks, market insights, and client reports. Analyze media campaign data to generate insights and recommendations on audience behavior. Collaborate with BI leadership to develop reports, presentations, and client deliverables. Maintain strong relationships with internal teams, ensuring all BI-related data needs are met. Train and mentor entry-level analysts on BI reporting platforms, including: Google Display & Video 360 (DCM) Data visualization tools (Datorama, Power BI, Tableau) Search Ads 360/ Google Ads Social reporting (Facebook, Instagram, X/ Twitter) Web analytics (Analytics 360, Omniture) Contribute to competitive analyses and best practice audits. Actively participate in meetings, offering insights and strategic input. Work independently while managing multiple deliverables in a fast-paced environment Qualifications Bachelor’s Degree (preferably in a related field) is required 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus) Strong analytical skills, with the ability to translate data into strategic insights. Ability to manage multiple priorities, meet deadlines, and work independently. Understanding of multi-channel marketing and data-driven decision-making. Proficiency in: Time Management & Prioritization Problem-Solving & Critical Thinking Quantitative & Data Analysis Hands on experience with digital analytics tools (Google Analytics, Omniture) Power user of MS Excel; Proficiency in Word and PowerPoint is required Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus Experience in program measurement (online and/or offline) and test design a plus