May provide informal leadership, mentorship, and day-to-day guidance to Associate Managers or junior team members Leads cross functional teams and external partners without direct authority Qualifications: Education: Minimum: 4 yr degree in business, marketing, economics, engineering, or a related field (MBA preferred). Professional Experience: Minimum: 5 - 8 years of experience in brand marketing, brand experience, strategy, consulting, or related discipline Experience leading complex, cross-functional initiatives with measurable business outcomes Essential Duties and Responsibilities: Owns and leads brand experience roadmaps for the discovery, testing, and launch of high impact growth initiatives aligned to long range plan (LRP) sales targets Partners closely with the Director to shape strategic priorities while independently driving execution and outcomes Leads cross functional workstreams across Brand, Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/ Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights to ensure seamless go to market execution Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs, and performance evaluation Synthesizes and socializes test learnings, ensuring insights are clearly translated into decisions and actions prior to scaled rollout Triangulates consumer behavior, operational performance, and financial data to inform brand experience strategy and calendar planning Proactively identifies competitive gaps and white space opportunities using industry trends and consumer insights; quantifies the size of prize for growth initiatives Translates complex data sets into clear, actionable insights that drive improvements in traffic, check, frequency, and retention Serves as a thought partner and strategic leader to marketing and brand teams influencing the end to end brand experience Develops and delivers executive level presentations that clearly communicate strategy, progress, risks, and recommendations to senior leadership To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strong understanding of brand experience principles and their application within a QSR or consumer-facing business Ability to quickly develop deep knowledge of the QSR industry, consumer behavior, and performance metrics Strategic, structured problem-solver with strong analytical and critical-thinking skills Proven project and program management capabilities across long-term, multi-phase initiatives Comfortable working with large volumes of first- and third-party data and converting insights into business-driving actions Advanced proficiency in Excel (e.g., pivot tables, SUMIFS, INDEX/ MATCH) and PowerPoint (executive storytelling) Experience using Tableau, Power BI, or similar analytics platforms to self-serve and analyze data Strong communication, influence, and stakeholder-management skills Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.