Primary Responsibilities. Gathers information and develops content about the College, its students, faculty, programs and activities for use in a wide variety of marketing and promotional materials including website, intranet, social media, print collateral and digital communications Produces feature content, announcements and news releases that are structured to generate audience interest and engagement while also supporting media distribution when appropriate Writes, edits and refines content to ensure clarity, consistency and alignment with institutional brand standards and communication goals Prioritizes audience understanding by translating complex or academic information into accessible, engaging and action-oriented messaging Crafts headlines, leads and key messages designed to capture attention and encourage audience response Reviews and edits content produced by others to ensure quality, consistency and alignment with institutional messaging and brand standards Develops and produces internal and external newsletters that prioritize audience relevance, clarity and engagement, including writing, editing and organizing content to improve readability and effectiveness Establishes and maintains relationships with sources across the College to gather information, identify stories and support effective communication. Secondary Responsibilities. Assists in responding to media and public inquiries in coordination with the Director, Marketing and Communications. Identifies and proposes new approaches and channels for communicating with internal and external audiences. Takes photos and occasionally videos to support content development as needed Maintains media and communication contact lists Attends events as assigned to gather information and support content creation. COMPETENCIES - Knowledge, Skills, and Abilities. Strong audience awareness and ability to adapt tone, structure and messaging for different audiences and channels Ability to prioritize clarity, impact and effectiveness over strict adherence to external style systems when appropriate Strong collaboration skills and ability to work effectively with a wide range of stakeholders while maintaining institutional voice and standards Ability to balance multiple projects and deadlines in a fast-paced environment Strong written communication, editing and organizational skills Proficiency with standard computer software and content development tools. SUPERVISORY RESPONSIBILITIES - No direct supervision.