Business Development Manager – Key Accounts Western USA and Canada
Santa Clarita
Wednesday, 15 April 2026
Business Development & Revenue Growth Own and deliver sales performance for assigned key accounts and consortia. Develop and execute strategic account plans to drive share growth, Grills penetration, and premium itinerary performance. Identify incremental revenue opportunities and close near-term business through consultative selling and disciplined follow-up. Utilize CRM systems (Salesforce preferred) to manage pipeline, track opportunities, document account activity, and support forecasting and reporting. Agency Account Management Serve as primary relationship owner for assigned accounts, acting as the senior point of contact. Conduct regular business reviews, strategy sessions, and performance tracking. Marketing & Commercial Planning Develop and manage co-op marketing plans in partnership with Marketing and agency stakeholders. Oversee execution of campaigns, events, and promotions tied to measurable results. Participate in trade conferences and industry events, often including evenings and/or weekends and occasional international travel, to support commercial objectives and account growth. Communication & Collaboration (15%)Partner cross-functionally to align sales, marketing, and service execution. Provide consistent feedback and insights to leadership on market conditions and competitive dynamic. Budget & Resource Management (5%)Manage assigned budgets responsibly, ensuring alignment to ROI and commercial priorities Knowledge, Skills & Abilities:Scope: This role operates with a high degree of autonomy and minimal day-to-day supervision, requiring strong planning, prioritization, and time-management skills. The position is field-based and involves regular travel, including participation in trade events, ship inspections, and agency engagements, some of which may occur on evenings or weekends. The role is responsible for managing multiple accounts and initiatives simultaneously, leveraging CRM tools (Salesforce preferred) to track activity, pipeline, and performance. Success is measured by sales results, account growth, and the ability to adapt to market conditions, competitive dynamics, and evolving commercial priorities. Problem solving: Applies sound judgment to resolve complex account, service, and commercial challenges. Balances customer needs with company objectives, identifying practical solutions that drive long-term partnership value and revenue growth. Impact: Direct impact on regional and national sales performance, product penetration, and account retention. Decisions influence revenue outcomes, brand positioning within strategic partners, and Cunard’s competitive standing in the Northeast market. Leadership: Leads through influence rather than direct authority. Models Cunard’s Cultural Essentials, builds trust with internal and external partners, and demonstrates accountability, professionalism, and collaborative leadership. Requirements:Education: Bachelor’s degree required (Business, Marketing, Communications preferred)Minimum 3 years B 2 B sales experience. Preferred 5 years B 2 B sales experience within the travel industry. Knowledge, Skills & Abilities: Strong consultative selling and presentation skills (in-person and virtual)Excellent written and verbal communication. Proficiency in Microsoft Office (Excel, Word, PowerPoint)Ability to plan, prioritize, and manage multiple initiatives independently. Entrepreneurial mindset with strong collaboration skills Travel: 25-50% with shipboard travel likely.