This role leads planning and delivery of integrated storytelling campaigns and deliverables across the corporate marketing and communications team, including in-house paid media delivery. Provides strategic digital marketing planning consultation to ensure alignment and achievement of plans and objectives across jurisdictions and business areas. Works in collaboration with Brand, Creative, Content, Social Media, Insights, Web and external agency teams to develop and execute integrated marketing plans. Directs in-house media capabilities and ensures campaigns align to business objectives, recommends optimizations. Essential Responsibilities. Leads the development of integrated digital marketing campaigns that deliver on brand strategy and campaign pillars. Brings cross-channel (social, digital platforms, media channels) expertise and best practices to inform strategic recommendations and tactical plans. Guides integrated digital marketing projects by partnering with internal team and agency partners to deliver marketing strategy, paid approach, content development, publishing and reporting. Provides overall project leadership within a business area or company-wide. Directs activities including project analysis, needs assessment, budget, and strategic implementation. Develops, documents and improves processes, recommending updates and needs to cross-functional teams. Researches digital marketing trends and stays abreast of best practices including paid media, social media, and content trends, and presents insights to broader team. Uses platform data and analytics to ground insights and develop strategies and tactics that support business goals. Owns relationships with external partners, including vendors and agencies, social media management tool, and platforms like Google, Meta and other social platforms, to ensure project production meets quality and timing requirements; creative implementation on social channels is accurate, receives invoices and initiates payment process, including ensuring correct budget codes are used. Understands and supports Xcel Energy's brand; understands and demonstrates behaviors in accordance with the corporate values. Works with leaders within the business area to develop, implement, and monitor budgets for specified campaigns and media initiatives. Ensures that leaders have an understanding of the process for developing budget recommendations and tracking. Mentors and trains team members as appropriate as a senior level individual contributor. Minimum Requirements. Bachelor's degree in communications, marketing, journalism, public relations or related field or equivalent combination of education and experience .0 years experience in corporate or agency setting. Demonstrated success in creating and implementing digital marketing plans, managing paid media campaigns, and communicating across platforms. Ability to prioritize, manage, and work on multiple projects with many stakeholders. Experience in communications with demonstrated ability to deliver effective and strategic messages to audiences ranging from front line employees to senior executives. Experience leveraging technology. Demonstrated leadership capabilities in project management. Demonstrated ability to meet business and financial objectives.