Recruits prospective students by conducting high school visits and attending college fairs through the completion, review and conversion of inquiries, applicants, admitted and enrolled students for the designated territory; Expectation is to increase applications and enrollment activity through cultivating relationships within the selected territory and accurately forecast enrollment within territory in order to meet qualitative and quantitative departmental goals. Develops in-depth knowledge about NMHU's cost of attendance, financial aid and scholarship opportunities, and its academic and extracurricular programs and articulate these programs in a consistent manner with the NMHU's strategic plan to prospective students, their families, guidance counselors & the community. Coordinates and implements various recruitment programs and marketing strategies for territorial or local on-site admission programs and special events relating to targeted freshmen, transfer, or under-represented groups in the fulfillment of recruitment enrollment efforts and in providing special outreach services in the community and state. Assists with the daily operation presentations, meeting with prospective students and families, on/off campus events, campus tours, community events. Coordinates university participation of faculty, staff, and alumni for national and local college recruitment fairs; coordinates event-specific organizational aspects, promotional materials and information from the university and its colleges, educational programs and degrees. Reviews and process undergraduate admission applications in the Customer Relations Management (CRM) system, make recommendations for admission, track prospect and applicant data in the CRM, and provide data as needed for reporting. Coordinates email, social media and phone call campaigns, some evenings and weekends required. Works closely with staff and faculty across campus to ensure a seamless transition for entering students. Assists with departmental activities as needed and participates in university wide events. Participates in various campus committees and state and regional professional organizations. Benchmarks national recruitment best practices and continuously implement new initiatives. Performs other job-related duties as assigned.