Solution Area Growth and Product Marketing Strategy: Define the portfolio growth plan and marketing strategy. Incorporate industry trends, market research data and customer requirements to create a holistic solution strategy and product marketing approach. Core Value Proposition and Campaigns: Develop a compelling value proposition and create compelling messaging for organizations adopting AI-powered development, including agent creation and rollout scenarios. Land the messaging consistently across all marketing channels & related execution. Define solution-specific campaigns and drive successful execution to support the customer journey and adoption of the platform. Go-To-Market (GTM) Activities: Own the strategy and delivery of high-quality go-to-market assets, including thought leadership, enablement, bet-in-class content and training. Oversee the creation of GTM plans and shape their strategic direction. Customer and Influencer Engagement: Engage with customers, customer councils, and leaders in the SAP ecosystem to ensure understanding of their current and future needs. Drive high quality dialogue with influencers such as industry experts, analysts and press to further market perception of the portfolio. People Leadership: You’ll lead a team of marketing professionals. Coach, mentor, and develop talent, fostering a culture of ownership, innovation, and continuous learning. . Skills and Qualifications 10 years of experience and a track record of success in product marketing or product management spanning product launches, campaigns, platform and developer marketing, analyst relations, web, and events. Strong understanding of AI, Agentic AI, LL - Ms, modern low code and pro code application development platforms. Strong collaborator who can work effectively in a matrixed organization and partner with teams such as Sales, Partner Ecosystem, Corporate Marketing and Product Engineering. Growth mindset with curiosity, creativity, and willingness to experiment with new approaches. Experienced people leader who can inspire, develop, and scale high-performing teams. MBA preferred. Bring out your best. SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion. SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.