The MISR will be able to handle all aspects of the sales or rental transaction including quote preparation, arranging financing, presentation of product, and analyzing the application. - This individual will also identify potential equipment users in our service territory who are not being covered by a sales representative. - The MISR will be responsible for maintaining a consistent call cycle to all assigned and prospect accounts. - Build and maintain relationships with retail customers in their assigned territory. - Prospect and build a manageable list of assigned accounts. - Utilize Sales. Link to document customer information, sales calls, leads & opportunities, activities, and lost sales transactions. - Along with management, develop account plans and overall territory strategy. - Utilize past sales history to assist in the development of strategic territory and account plans. - Contact prospective customers to determine needs and present product information or services. - Quotes and closes sales/rental transactions as well as all required documentation & reporting to include worksheets. - The MISR will assist/conduct demonstrations, represent the Company at community events such as trade shows, fairs and open houses; work with advertising and promotion to assure broad exposure for the Company. ADDITIONAL FUNCTIONS - Effectively represent the company in appearance, attitude and work habits. - Cooperate with and support others in the Company, Caterpillar and our other suppliers. - Safe and responsible operation of company vehicles. - Prompt completion of required paperwork. QUALIFICATIONS/ KNOWLEDGE/ SKILL/ ABILITY - Bachelor's Degree or equivalent related experience. - Knowledge of basic machine operation, application, selection, acquisition, maintenance, repair and disposal. - Knowledge of fundamentals of business finances, accounting. - Basic knowledge of mechanical, electrical and hydraulic systems. - Ability to work effectively with others, both inside and outside the company. - Ability to communicate effectively in writing and verbally. - Business math proficiency. - Ability to utilize the materials available to sell products. - Basic public speaking skills. - Basic computer (PC) skills. - Utilize basic selling skills (communication style, questioning, listening, feature/benefit relationship, call planning, territory management, objections, use of visuals, negotiating and closing) to effectively win the available business. - Able to organize one's time, resources and territory. - Self-motivated. - Valid driver's license. PREFERRED - Two (2) years sales experience is preferred. - Experience with equipment industry preferred. (repair, operation, etc.).