Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth. Key Roles and Responsibilities:Go-to-Market Strategy & Customer Journey: Develop and execute GTM plans for new products, leveraging innovative techniques from startup environments while aligning with AT&T’s scale and compliance standards. Map out the customer journey to identify key touchpoints to improve overall experience and sales engagement Market Research & Insights: Conduct deep market analysis to identify customer needs, competitive positioning, and emerging trends. Work with partners to execute continuous and iterative research to refine product positioning. Messaging & Positioning:Craft compelling product stories that differentiate AT&T’s offerings in the marketplace. Ability to collaborate and partner with external and internal stakeholders. Cross-Functional Leadership: Collaborate with product management, sales, operations teams and external business partners to ensure seamless product launches. Performance Measurement: Establish/monitor KPIs and metrics to evaluate the success of marketing initiatives. Define KPIs, track campaign performance, and optimize strategies for maximum impact. Innovation Advocacy: Introduce and champion modern marketing tactics (growth hacking, rapid experimentation, influencer strategies) adapted for enterprise deployment. Qualifications: - Bachelor’s degree in marketing, Business, or related field; MBA preferred. - 5 years in product marketing, with at least 2 years focused on launching new products. - Proven experience applying startup-style marketing techniques in large organizations. - Skills: - Agency Partnership Management: Proven experience collaborating with external agencies to support hiring and marketing initiatives. - Marketing Strategy & Tactics: Strong understanding of marketing fundamentals, campaign execution, and audience targeting. - Guerrilla & Local Marketing: Hands-on experience with non-traditional marketing approaches, including local market activations. - Event Marketing: Planned and executed events to drive awareness, engagement, and candidate or customer interest. - Store & On-Site Activations: Led in-store and on-location activations to increase visibility, traffic, and brand presence. Characteristics: Entrepreneurial mindset with the ability to innovate within a structured environment. Comfort with ambiguity and a passion for building something new. Ability to balance speed-to-market with compliance and scalability. Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No. Education/ Experience: Bachelor’s degree (BS/ BA) desired. 5 years of related experience. Certification is required in some areas. Our Lead Product Marketing New Products earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:Medical/ Dental/ Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone. If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! Weekly Hours:40 Time Type:Regular. Location:Dallas, Texas. Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Job ID R-98779 Date posted 04/22/2026