LIST OF ESSENTIAL DUTIES: Key Director of Product Marketing core objectives & duties include the following: CORE OBJECTIVES - Strengthen product marketing execution across our client health care and benefits offerings - Ensure consistent, compliant, and audience-appropriate positioning and messaging - Improve internal understanding and adoption of product positioning across teams - Guide digital marketing and content execution in support of product strategy - Develop and coach a high-performing, cross-functional marketing team - Improve marketing effectiveness through insight, measurement, and iteration PRODUCT POSITIONING, MESSAGING, & GO-TO-MARKET EFFORTS - Execute product positioning and messaging for assigned health care and benefits administration offerings - Translate complex health care, benefits, and regulatory concepts into clear, human-centered value propositions - Lead strategic development & execution of go-to-market plans for products, enhancements, and initiatives - Coordinate product launches across digital, content, and external touchpoints - Ensure consistency, clarity, and compliance across all product-related messaging and storytelling INTERNAL EDUCATION, ENABLEMENT, & CROSS-FUNCTIONAL ALIGNMENT - Ensure cross-functional teams clearly understand product positioning, value propositions, and intended use cases - Develop and deliver practical internal education, including positioning summaries, frameworks, and reference materials - Lead internal walkthroughs and refreshers as products evolve or new initiatives launch - Reinforce consistent product messaging with Sales, Client Services, Product, and Marketing teams - Identify and address gaps or inconsistencies in how products are described internally PEOPLE LEADERSHIP & PERFORMANCE OPTIMIZATION - Lead and develop a small cross-disciplinary team currently consisting of a Digital Marketing & Communications Specialist and a Copywriter - Act as a player–coach, contributing directly to messaging, launch execution, and campaign development - Guide digital marketing execution to ensure effective deployment across owned, earned, and internal channels - Collaborate cross-functionally to support aligned execution and decision-making - Track and assess marketing performance, using data and feedback to improve effectiveness and ROI - Other duties as assigned About You QUALIFICATIONS Education, Training, and Experience - 6–8 years of product marketing experience, with direct experience in health care or benefits administration required - Prior people leadership experience, including managing digital marketers and/or writers - Demonstrated success guiding product marketing execution through digital and content teams - Experience collaborating cross-functionally with Product, Business Development, Client and Member Services, and Marketing teams - Strong written and verbal communication skills; comfortable presenting to internal stakeholders - Analytical mindset with the ability to evaluate and improve marketing performance - Microsoft Office and project management tools (e.g., Project, Basecamp) - CRM and collaboration platforms such as Salesforce and Microsoft Teams - Marketing automation and analytics tools (e.g., Marketo, Pardot, Google Analytics) Leadership Traits for Success - Fluency in health care and benefits administration environments - Ability to lead cross-disciplinary teams with clarity and empathy - Strong attention to detail and commitment to accuracy and compliance - Collaborative mindset with the ability to influence without authority - Comfort balancing hands-on execution with leadership responsibilities Desired - Excellent organizational skills, with the ability to work under pressure and solve problems. - Strong critical thinking and problem-solving skills, with the ability to build strong business partner relationships. - A strong understanding of how to assess campaign performance to make data informed decisions and recommendations. Compensation and benefits We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours. On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve: Medical/dental/vision plans, which start from day one! Life and accident insurance 401(K) and Roth options Tax-advantaged accounts (HSA, FSA) Educational expense reimbursement Paid parental leave Other benefits include: Digital mental health services (Talkspace) Flexible work hours (availability varies by office and job function) Training programs Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing Charitable matching gift program And more... - - The benefits summary above applies to fulltime positions. If you are not applying for a fulltime position, details about benefits will be provided during the selection process.