WDBJ 7, the #1 TV station in the market, is searching for a motivated Senior Media Executive to join our team in Roanoke, VA. The Senior Media Executive is responsible for driving revenue growth by selling integrated media solutions across linear, streaming/ CTV, and digital platforms. This role manages a full sales cycle from prospecting new business and needs analysis through proposal, close, and post-campaign optimization while building long-term client and agency relationships. Duties/ Responsibilities include, but are not limited to: - Prospect, pitch, and close new business across media digital advertising solutions.- Grow existing accounts through strategic planning, upsell/cross-sell, and quarterly business reviews.- Build integrated proposals (e.g., broadcast OTT/ CTV display/video social sponsorships) aligned to client KPIs.- Partner with internal teams (traffic, digital ops, marketing/creative, research) to launch and optimize campaigns.- Track pipeline activity, forecasting, and reporting in CRM; maintain accurate documentation and pacing.- Present campaign performance insights and recommendations; use data to improve outcomes and renewals.- Stay current on market/competitive trends and educate clients on new products and best practices.- Develop and cultivate new direct business by identifying, prospecting, and converting new advertiser relationships through outbound outreach, networking, referrals, and community/industry involvement. - Build and maintain an active pipeline of direct local/regional SMB and mid-market accounts, scheduling ongoing discovery meetings and presentations to drive consistent new revenue. Qualifications/ Requirements: - 3 years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech) is preferred.- Proven ability to meet/exceed revenue goals with strong prospecting and closing skills.- Working knowledge of digital ad products and metrics (e.g., impressions, CPM/ CPC, CTR, conversion, viewability).- Experience selling one or more of: CTV/ OTT, digital video, programmatic, paid social, display, and sponsorships.- Strong presentation and consultative selling skills; able to translate business goals into media strategy.- Strong ability to work collaboratively with the sales team and cross-functional departments (marketing/creative, digital ops, traffic, finance, research) to develop proposals, executive campaigns accurantely, and deliver client results- Proficiency with CRM tools (Matrix or similar) and Microsoft Office/ Google Workspace. Preferred Qualifications:- Existing local/regional advertiser and/or agency relationships.- Familiarity with audience measurement and analytics (Nielsen, Com. Score, GA 4, ad platform reporting).- Experience with Wide Orbit Traffic and WOMS.- Experience building multi-platform packages and custom sponsorships. Core Competencies:- Consultative sales, negotiation, and account strategy- Pipeline management and forecasting discipline- Comfort with data-driven storytelling and performance reporting- High ownership, time management, and collaboration Licensing/ Certifications:- Must hold a valid driver's license, a clean driving record, and be insurable.