Director, Strategic Finance - Advertising
San Francisco
Thursday, 23 April 2026
As the Director of Strategic Finance for Advertising, you will lead the Finance team supporting Uber's rapidly scaling Advertising business — one of the company's highest-growth, highest-margin revenue streams. You will be a key member of the Strategic Finance leadership team and the primary Finance partner to the Advertising leadership team. In this role, you will drive financial planning across Uber's full-funnel advertising product portfolio — spanning sponsored listings, journey ads, in-car media, and brand advertising solutions across the Uber Rides and Uber Eats platforms. You will serve as the "CFO" to the Advertising organization. This role is ideal for a finance leader who thrives at the intersection of advertising economics, product strategy, and high-growth revenue scaling. Uber Advertising is one of the fastest-growing businesses at the company, redefining what mobility and delivery media can offer advertisers globally. If you're ready to shape the financial trajectory of Uber's next major growth engine — read on and get in touch. ### - - What You’ll Do - - - - Strategic Business Partnership - - - Act as the primary financial advisor to the Advertising leadership team - Co-develop strategic goals, investment frameworks, and long-range financial plans with senior stakeholders across Ads Product, Sales, Ad Operations, and Partnerships - Serve as a thought partner to Finance leadership on advertising revenue optimization, pricing strategy, yield management, and go-to-market investment decisions - - Advertising Revenue Planning & Analysis - - - Lead financial planning for advertising revenue across all product surfaces — including sponsored listings, journey ads, in-car media, post-checkout placements, and brand solutions - Build and maintain driver-based models that tie ad revenue to marketplace dynamics — trip volume, order volume, advertiser demand, auction mechanics, fill rates, and CPM/ CPC trends - Own the advertising P&L: revenue forecasting, cost of revenue, sales & marketing investment, and contribution margin analysis across advertiser segments - - Product Economics & Pricing Strategy - - - Model and evaluate the economics of new ad formats, product launches, and programmatic marketplace integrations - Support pricing and packaging decisions by analyzing elasticity, competitive benchmarks, and advertiser willingness-to-pay across self-serve and managed service channels - Partner with Product and Data Science to quantify the revenue impact of ad targeting improvements, measurement capabilities, and inventory expansion - - Go-to-Market & Sales Finance - - - Own the financial framework for sales team sizing, territory planning, quota setting, and sales compensation ROI - Drive analytics on advertiser acquisition cost, retention, lifetime value, and cohort-based revenue trends across SMB and enterprise segments - Support the financial case for strategic partnerships, programmatic integrations, and measurement partner investments - - Performance Analytics & Executive Reporting - - - Evolve scalable reporting infrastructure to track advertising financial KPIs - Drive performance reporting and insights that inform investment decisions across ad product development, sales capacity, and international expansion - Regularly interface with C-level leadership and Board preparation to provide updates on advertising revenue trajectory, margin profile, and competitive positioning; influence decision-making through data-driven recommendations - - Team Leadership & Process Excellence - - - Lead and develop a high-performing Advertising Finance team - Improve planning processes, enhance systems integration, and streamline financial reporting across the advertising business - Foster a culture of performance, transparency, and continuous learning - - Innovation - - - Push the boundaries of traditional advertising revenue forecasting — embracing AI-driven demand modeling, dynamic pricing analysis, and technical innovation - Continually seek out new tools and methods to improve forecasting accuracy across a rapidly evolving ad product portfolio with complex auction dynamics and multi-platform inventory - - Basic Qualifications - - - 10 years of experience in Strategic Finance, FP&A, or Investment Banking, with meaningful exposure to advertising, media, or marketplace business models - Experience at a high-growth enterprise — preferably in advertising technology, retail media, or a marketplace environment - Proven success building or leading finance functions supporting high-growth revenue lines with complex pricing, auction-based economics, or multi-product portfolios ### - - Preferred Qualifications - - - BS/ BA in Finance, Accounting, Economics, or related field; MBA or CFA preferred - Deep knowledge of advertising economics - Strong financial modeling skills with experience in driver-based revenue forecasting for advertising or marketplace businesses - Demonstrated cross-functional leadership experience, especially with Product, Sales, Data Science, and Engineering teams - Experience with advertising-adjacent financial planning: sales compensation design, quota modeling, advertiser LTV analysis, and go-to-market investment frameworks - Excellent communication skills, executive presence, and a strategic yet agile mindset with a bias for action - Passion for advertising technology, marketplace economics, and solving complex revenue optimization challenges at scale