Client Relationship Management - Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders. - Educate clients on TikTok-specific trends and strategies to optimize platform usage. Account Growth and Retention - Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend. - Develop strategies to retain clients, reduce churn, and enhance platform dependency. - Collaborate across teams to exchange insights and drive product enhancements. - Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions. - Maximize seasonal growth opportunities like product launches, end of year, etc. Performance Reporting and Analysis - Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities. - Track KPIs and deliver actionable insights to optimize campaign performance. Problem-Solving and Client Support - Advocate for client needs and resolve issues efficiently. - Collaborate with technical teams to troubleshoot and support client challenges. - Set and manage clear client expectations with actionable solutions. Requirements: Minimum Qualifications: - Experience in a digital advertising or ecommerce sales position - Strong understanding of sales processes, including upselling, cross-selling, and negotiations. - Familiarity with trends and brands within the advertising industry Preferred Qualifications: - Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement. - Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations. - Resourcefulness in addressing challenges and managing client expectations effectively. - Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information - Skilled in using internal tools to track progress, identify opportunities, and address concerns. - Familiarity with external tools for TAM analysis and industry trend monitoring. - Experience tracking interactions across communication platforms (Zoom, email, in-person engagements).