Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value. - Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase. - Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth. - Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles. - Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development. - Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns. - Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement. - Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers. - Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles. Requirements: Minimum Qualifications - 4 years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising. - Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models. - Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics. - Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers. - Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams. Preferred Qualifications: - Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce. - Experience building vertical-specific GTM strategies and sales enablement for performance advertising products. - Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1 P/3 P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns. - Comfort operating in fast-paced, ambiguous environments and influencing without direct authority. - Global or cross-regional experience supporting international advertisers and sales teams.