As a Sales Associate, you will be essential in providing exceptional customer service and ensuring a positive shopping experience. You will assist customers by understanding their needs, offering expert product recommendations, and facilitating transactions. Responsibilities also include maintaining inventory, managing pricing and product displays, and ensuring a clean and organized store environment. Your dedication to service will drive sales and build customer loyalty. At West Marine, our mission is to serve Boaters with a focus on "Know More, Get More, Boat More." Our customers rely on us to fulfill their needs, complete boat projects, or prepare for a great day on the water. Every interaction is an opportunity to exceed customer expectations and foster loyalty. West Marine is a Drug-Free Workplace and an Equal Opportunity Employer. Duties/ Responsibilities Greet and welcome customers as they enter the store. Engage with customers to understand their needs using open-ended questions and active listening. Provide detailed product knowledge and suggestive selling to enhance the customer's boating experience. Assist customers in selecting products and direct them to the appropriate aisle or location. Inform customers about available services and assist with special orders or drop ship purchases. Handle cash, credit, and on-account transactions accurately, including processing returns and managing the register. Maintain accurate pricing by auditing and tagging merchandise, ensuring proper display and signage. Assist with inventory management, including receiving, stocking, and replenishing merchandise. Ensure the sales floor and aisles are neat, clean, and organized, removing any hazards or obstacles. Support the buy online pick up in store (BOPIS) process and assist with buy online ship from the store as needed. Alert management to potential security or loss prevention issues and assist in maintaining asset protection standards. Complete all required training and review standard operating procedures (SOPs) for the position. Be available to work a flexible schedule, including nights, weekends, and holidays. Perform other job-related duties as assigned. Required Skills/ Abilities Strong verbal and written communication skills. Ability to listen actively and respond to customer needs. Proven sales and customer service abilities. Familiarity with merchandise. Point-of-sale systems; ability to learn new systems quickly. Strong attention to detail and effective time management. Education and Experience High school diploma or equivalent preferred. Previous boating and/or retail experience preferred.