Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Global Accounts and regional Sales team. - Serve as external product consultant educating clients and agencies on product solutions and best practices. - Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs. - Proactively lead product update discussions, educate global brands on TikTok’s new and existing products, and advise on best practices to drive incremental business opportunities. - Global Reporting & Analysis: On-going deal management and fulfilment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation. - Optimization Analysis: Internal ? Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External ? Market, category and product engagement, best practices and innovation tracking, casework sharing. - Cross-Brand Sharing: Ensures learnings and innovation shared across the accounts and global network shared internally and across functions. - Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings. - Collect and share marketplace feedback and guide our account strategy. - Support and work with the regional sales team on pre-sale research and pitch process and collateral. Requirements: Minimum Qualifications - Deep expertise within the entertainment vertical (e.g., film, streaming, television, gaming), with an understanding of industry trends, audience behaviors, and content lifecycles. - Proven ability to craft strategic, insight-driven narratives that connect data to business impact and influence stakeholders. - Strong consultative approach, with the ability to identify growth opportunities and translate insights into actionable recommendations for clients and internal teams. - Ability to analyze data and identify insights to assess business performance with the ability to synthesize large, complex datasets into clear storytelling frameworks, presentations, and executive-ready materials. - Proactive attitude with excellent project management, organizational, and analytical skills. - Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders. Preferred Qualifications - Global experience operating at global networks in previous roles and deep understanding of nuances by region. - Leadership experience in account management/client services roles in digital marketing. - Expertise in digital marketing ad products including measurement solutions, encompassing experience with key performance indicators (KPIs) to drive data-driven strategies. - Self-starter, a fast learner who has critical thinking. - Have a passion for TikTok. - Experience with ad verification partners (IAS, DV, DAR, MOAT).