Execute and optimize digital marketing campaigns across paid and owned channels in support of company growth objectives. Own the day-to-day management and performance oversight of digital agency partners, including budget pacing, execution quality, and optimization recommendations. Provide budget oversight for digital agency spend, ensuring investments align with priorities, timelines, and performance expectations. Develop and maintain a digital marketing roadmap with quarterly and annual planning aligned to broader marketing and business goals. Manage and develop the Digital Marketing Coordinator, setting priorities, reviewing work, and supporting professional growth. Collaborate cross-functionally with Creative, IT, Operations, and external partners to ensure campaigns are launched accurately and on schedule. Monitor performance using tools such as GA 4, CRM platforms, and internal dashboards; translate insights into actionable optimizations. Lead ongoing testing initiatives across creative, messaging, audiences, and funnel touchpoints to improve efficiency and results. Support planning, execution, and reporting of Email and SMS campaigns tied to acquisition and lifecycle marketing. Stay current on platform updates, industry trends, and competitive activity to inform recommendations and improvements What We Are Looking For In You: Bachelors degree in Marketing, Business, or a related field 5 years of progressive digital marketing experience. Experience managing or mentoring junior team members preferred. Hands-on experience with CRM and marketing automation platforms. Strong understanding of A/ B testing, conversion rate optimization, and funnel performance measurement. Proficiency across paid search, paid social, email, SMS, and digital reporting. Google Ads, Meta, or Hub. Spot certifications Benefitting You: Career advancement opportunities A job that grows with you, we promote our great team members. On-site & continual training and development. Paid Time Off beginning from the day you start. Comprehensive benefits package including medical, dental and vision, and pet insurance. Plan for your future with 401 K contribution options. Newly renovated gym and locker rooms