SAP Concur is seeking a Director of Client Marketing to lead growth across our North America install base (US and Canada) — a critical driver of revenue expansion, customer retention and advocacy and long-term value. This role is responsible for driving retention, expansion, and pipeline growth across the customer base — a critical lever for cross-sell and long-term revenue growth. You will define and execute a segmented data-drive growth strategy in close partnership with Sales, Client Success, and Product Marketing, ensuring marketing investment translates directly into measurable business outcomes. This is a high-impact leadership role with direct influence on pipeline performance, conversion efficiency, and the overall growth strategy for the North America business. Key Responsibilities Drive Pipeline & Growth Own marketing contribution to Client pipeline and revenue across North America Deliver against quarterly targets with clear pacing, performance tracking, and recovery plans Improve conversion rates and pipeline quality through more targeted, insight-led engagement Define Client Marketing Strategy Build and execute a segmented growth strategy based on account value, lifecycle stage, and propensity Identify and prioritize expansion opportunities across the customer base Develop repeatable plays that scale across segments and regions Lead Integrated Execution Orchestrate corporate and local programs across digital, events, lifecycle, and ABM channels Balance strategic leadership with hands-on involvement - stepping in to unblock execution, pressure-test thinking, or accelerate delivery when needed. Partner with shared services and digital teams to scale impact Cross-Functional Leadership Serve as a member of the North America Marketing leadership team, contributing to overall segment strategy, planning, and performance discussions Partner closely with Sales and Client Success to align on account priorities, expansion strategies, and pipeline goals Work in close partnership with New Business Marketing to ensure the voice of the customer is embedded in prospect-facing programs and messaging Collaborate across SAP Concur and SAP Marketing teams to drive alignment, share insights, and scale high-impact programs Build Performance Discipline Establish clear KPIs across pipeline, conversion, and ROI Improve forecast accuracy and pipeline predictability Use data and insights to continuously optimize performance Lead and Develop a Team Lead and evolve a team of marketers focused on execution, performance, and growth across the customer lifecycle Coach and develop talent to operate at the next level Foster a culture of accountability, ownership, and continuous improvement What Success Looks Like Own delivery of both marketing-influenced and discrete pipeline within quarterly targets, with clear accountability for pacing, gaps, and recovery actions Demonstrate strong commercial acumen by linking marketing activity directly to pipeline, conversion, and revenue outcomes — not just engagement metrics Improve conversion performance across the funnel (engagement ? pipeline ? revenue), driving higher-quality, more efficient growth Increase expansion revenue and multi-product adoption through targeted, insight-led strategies across the install base Bring a business-first mindset to decision-making, prioritizing investment based on impact, efficiency, and return Build strong alignment with Sales and Client Success, reflected in shared ownership of pipeline creation, progression, and close Establish scalable, repeatable growth plays that balance targeted engagement with efficiency and can be deployed across segments What You Bring 8–12 years of experience in B 2 B Saas growth marketing, with exposure to customer or lifecycle marketing Experience owning or contributing to pipeline and revenue outcomes Strong understanding of account-based and lifecycle marketing strategies Ability to operate effectively in a matrixed, cross-functional environment Analytical mindset with the ability to translate data into action Experience leading or mentoring teams Why This Role This role offers the opportunity to: Lead growth across one of SAP Concur’s most valuable customer segments Operate at the intersection of Marketing, Sales, and Customer Success Build and scale a modern client marketing engine Step into a highly visible leadership role with meaningful business impact Bring out your best. 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