We are seeking a dynamic and organized Assistant Manager to support Grand Opening Marketing, Internal Communications, and Public Relations efforts for a growing fast casual restaurant brand. This role leads grand opening, remodel, and local restaurant event marketing with partners and vendors, and helps drive clear, engaging communication across franchise, corporate, and restaurant teams while supporting external brand storytelling. Success in this role requires strong writing, communication, and project management skills, a strategic mindset, and the ability to thrive in a fast-paced, collaborative environment. Key Responsibilities: Grand Opening Marketing (50%) Develop and implement turnkey marketing toolkits to support grand openings, remodels, and local restaurant events with outside partners. Collaborate with corporate teams on new restaurant openings to ensure alignment and successful execution. Track upcoming NR - Os and identify opportunities to elevate openings through Brand Buzz or PR support. Perform quarterly audits of marketing toolkit adoption and gather franchisee and field feedback to identify opportunities for new tools/resources, and enhanced support. Provide quarterly highlights and reminders of existing NRO programs for potential new franchisees. Share grand opening announcements/photos with internal audiences. Partner with Franchise Business Consultants to help facilitate NRO resources and tools to the field. Internal Communications & Meetings (30%) Draft and distribute internal messaging including organizational announcements, leadership updates, promotions, brand initiatives, and events. Partner cross-functionally with Operations, Marketing, HR, Development, Supply Chain, Finance, Legal, and Leadership teams to gather information and develop effective communications. Manage internal communication and meetings calendars to ensure timely, consistent messaging. Assist with agenda development and content support for Town Hall Meetings, Team Huddles, Spring Business Meeting, and Brand Conference. Maintain internal communications resources, including surveys, templates, process guides, and media library assets to ensure consistency, accessibility, and efficient execution across the organization. Public Relations (20%) Assist with review of press releases, media alerts, briefing materials, Q&As, and external messaging, and posting to LinkedIn. Track PR performance metrics and support campaign recaps and reporting. Support crisis communications planning and rapid-response needs. Qualifications: Experience 3-5 years of experience in communications, PR, marketing, events, or related field. Strong writing, editing, and proofreading skills. Experience supporting multi-location, hospitality, restaurant, retail, or franchise brands preferred. Experience supporting grand openings and events preferred. Excellent project management and organizational skills. Ability to work collaboratively across departments and with external partners. Proficient knowledge of Microsoft Office applications (Word, Excel, PowerPoint) Detail-oriented. Ability to effectively prioritize and multi-task in a fast-paced, changing environment. Education Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field is required.