Manager, Product Marketing & Adoption

Atlanta

Thursday, 07 May 2026

Measure and monitor the pulse of the major change program/initiatives to inform our change management strategy including communication, engagement, and project activities in collaboration with the business. Develop and maintain all tools, reports and processes for managing stakeholder initiatives and oversee collection and distillation of feedback. Key focus is to support preparing stakeholders (internal & external) to adopt change driven by introduction of new foundational revenue systems. Key Accountabilities. Support Stakeholder Engagement:Maintain documentation on changes and people, process, technology and business impacts; develop and maintain documentation on stakeholder action plans. Identify stakeholders, degree of change, and high-level changes for each group. Maintain high level Stakeholder Assessment and updated heat maps. Provide detailed analysis, reporting and directional, actionable commentary on stakeholder assessment data. Develop Regional Engagement Events – plan, develop content, coordinate logistics, invites, and execute events that deliver a steady flow of information, setting a consistent tone, and serving to engage, align, and build commitment from key stakeholders. Develop all change management deliverables as needed Support Change Network:Provide Change Network communications support. Support facilitation of Change Network calls and meetings – document meeting minutes, action items, and drive progress forward Design templates and tools for evaluating program stakeholders. Maintain member database/list and identify opportunities, develop and execute recommendations for participation across stakeholder groups. Support Readiness Assessment and Reporting:Develop readiness assessments, measure progress of stakeholder functional groups and regions, analyze and monitor results over time. Work with outside vendor on timing and delivery of business readiness assessments and reporting needs. Develop detailed reports by stakeholder group to inform progress and identify areas of achievement and concern in support of stakeholder readiness metrics. Manage and Report on Program Engagement. Work with Key Stakeholders and communications teams to identify key “pulse” metrics. Develop methodology to monitor and report on these metrics. Identify the tools and mechanisms and ensure they are in place to capture appropriate data. Monitor the program microsite, mailbox and forums for questions and respond or expedite questions to appropriate parties and provide approved responses according to established guidelines. Support communications teams by providing or coordinating with third party on metrics for any email or mass communications efforts as needed. Communications. Collaborate with the Director of Engagement, Communications Partners to identify and schedule required communications outputs. Partner with associates/resources across the IHG organization (e.g., Global Corporate Affairs, Program Management Office, Change Management, Project Stakeholders, etc.) to deliver the required communications deliverables. Establish timelines and schedules for communications development and finalization. Conduct interviews and other research to develop content for articles, presentations and other communications devices. Create creative and engaging multi-media communications deliverables using tools such as PowerPoint, PowerPoint Animation, Audio/ Video Overlays/ Production, Camtasia, Sketchbook Pro, etc. Enhance pre-existing communications with alternative designs such as new graphics treatments, improved formatting/layout, new copy, audio/video, animation, etc. Create, maintain and execute global communications plan where necessary; understand how best to channel communications to increase awareness of the department activities. Key Skills & Experiences. Education –Bachelor’s or Master’s Degree in a relevant field of work or an equivalent combination of education and work related experience. Experience –5-8 years of experience in Change Management, Stakeholder Engagement, Communications. Solid understanding of change process at the individual and organizational level. Experience and knowledge of change management principles, tools and methodologies. Exceptional communication skills, both verbal and written. Excellent active listening skills. Ability to clearly articulate messages to a variety of audiences and influence others to move toward a common vision or goal. Strong business acumen and understanding of organizational issues and challenges. Familiarity with project management approaches, tools and phases of the project lifecycle. Experience with large scale organizational change efforts. Technical Skills and Knowledge –Certified Change Management Certifications plus Travel - 10% limited as needed. Location – Atlanta, GA: Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $106,020 to $132,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401 K, and other benefits to employees. #LI-AC 1

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