This role leads the tactical deployment of paid search campaigns across multiple business lines to support marketing objectives. It directs the execution and optimization of paid search strategies following industry guidelines and data-driven insights. The role differentiates itself by leading cross-functional collaboration and implementing test and learn methodologies across business units. Success is measured by the effectiveness and innovation of paid search programs in achieving performance targets. The work enhances organizational marketing impact and competitive positioning through improved paid search operations. Job Responsibilities:Manages and optimize paid search campaigns across all business lines to achieve marketing performance goals. Lead collaboration with measurement, reporting, analytics, tagging, tracking, and creative teams to ensure guideline execution. Develop and implement test and learn methodologies to drive continuous improvement in paid search strategies. Monitor industry trends and incorporate innovations to maintain competitive advantage in paid search. Also responsible for other duties/projects as assigned by business management as needed. Education and Work Experience:Bachelor's Degree and 7 years of related work experience. OR a combination of education and experience deemed equivalent (Required)Acceptable areas of study include Marketing, Business or related field (Preferred)7-10 years - Paid Search Strategy, Planning and Activation 2-4 years - People Management 2-4 years - Program Management. Knowledge, Skills and Abilities:Leadership Proven ability to lead team and clearly articulate strategies, priorities and timelines while gaining team consensus and followership. Ability to cultivate talent and develop junior team members. (Required)Search Strong organizational skills across search tactics, including structural and targeting improvements (geo, demographic, day-parting, keyword and URL). Deep understanding of paid search Ad. Tech infrastructure including: Bid Management, Tagging & Tracking, Ad. Serving and Analytics Platforms as well as Search Engine Structure (Ad. Words & Bing Ads). Demonstrated ability to plan and implement split (A/ B), match market and other paid search testing methodologies.(Required)Analytics Demonstrated ability to interpret performance data to articulate changes in KPI measurements and corresponding optimization as part of attribution outputs, which would improve media effectiveness and/or cost efficiency. Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies. Deep understanding of media attribution methodologies such as regression modeling, multi-touch & last touch attribution and their efficacy in evaluating paid search performance.(Required)Relationship Management Demonstrated ability to build and foster relationships with key cross-functional and 3rd party platform/media partners. (Required)Licenses and Certifications:At least 18 years of age. Legally authorized to work in the United States. Travel:Travel Required (Yes/ No): No. DOT Regulated:DOT Regulated Position (Yes/ No): No. Safety Sensitive Position (Yes/ No): No. Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, ID=REQ 350948¶dox=1