The Marketing and Communications Assistant leads and supports strategic outreach initiatives for University Libraries by planning, coordinating, and executing events and programs that advance the Libraries’ mission and visibility. This position develops and implements marketing and communications strategies across multiple platforms, manages event logistics, and serves as a key liaison with internal stakeholders and external partners. The role is responsible for guiding promotional efforts, overseeing project timelines, and analyzing engagement metrics to inform data-driven decision-making and continuous improvement. Working approximately 20 hours per week, this position plays a critical role in enhancing awareness of library services and fostering meaningful engagement with the campus and broader community. Description of Primary Duties The Part-Time Marketing and Communications Assistant supports the planning, promotion, and execution of library events and programs, while contributing to the overall outreach and engagement efforts. Event Planning & Coordination: - Assist in developing, planning, and executing events aligned with library goals - Coordinate logistics with internal teams and external partners, including space, staffing, and materials - Maintain timelines to ensure successful and timely event delivery Marketing & Promotion: - Create and publish content for the university calendar, newsletters (Lib. Notes), and blog - Design and distribute promotional materials in alignment with library branding - Support tabling and in-person promotion of events - Develop and send targeted email campaigns Digital Tools & Content Management: - Maintain accurate event records in Little Green Light (or similar CRM) - Organize and update shared files in Microsoft Teams Communications & Collaboration: - Support internal communication to ensure alignment on event details and responsibilities - Coordinate with external partners on promotions and collaborative initiatives Social Media: - Assist with content planning and creation, including light photo/video production - Promote events and engage with audiences across social media platforms Assessment & Reporting: - Track attendance and engagement metrics for events - Compile reports and provide insights to improve future programming and outreach Event Design & Support: - Assist with décor and setup to create welcoming, visually engaging event spaces Minimum Acceptable Qualifications - Availability to work approximately 20 hours per week, primarily Monday through Friday between 8:00 a.m. – 6:00 p.m., with occasional evenings and weekends - Experience in event planning - High school diploma or equivalent (associate’s or bachelor’s degree preferred, especially in marketing, communications, or a related field) Additional Qualifications What We’re Looking For: - A strong communicator who can engage with diverse audiences, both online and in person - A self-starter who takes initiative while contributing to a collaborative team environment - Someone who is organized, creative, and detail-oriented, especially in event planning and promotions - Strong time management and multitasking skills - A positive, energetic individual who enjoys working with people and contributing to a variety of events and activities