Director of Annual Giving

Mahwah

Friday, 08 May 2026

Reporting to the Chief of Operations & Strategy for Institutional Advancement (COSIA), the Director of Annual Giving oversees the Ramapo College Foundation’s annual giving efforts and events. A critical member of the Institutional Advancement team, the primary focus of this role is to build the philanthropic base and pipeline. Using multi-channel mass efforts - including mail, phone, email, social media, recurring gifts, payroll deductions, matching donations, giving days, and other creative strategies and technologies - the Director of Annual Giving will work to acquire new donors, recapture lapsed and lost donors, and retain and increase giving levels of current donors. The Director of Annual Giving leads these efforts across alumni, parents, friends, employees, retirees, and other constituencies as a key driver of philanthropic participation, pipeline growth, and unrestricted and restricted contributed revenue goals. In addition, the Director oversees the execution of Institutional Advancement/ Foundation events, ensuring that the logistics, operations, budgets, vendor and venue coordination, and day-of execution reflects Ramapo College’s brand, values, and philanthropic priorities. Examples of Duties Responsibilities:Devise and implement donor acquisition and recapture strategies for a variety of constituencies and funds. Devise and implement donor retention and increased giving strategies that provide a positive, impactful donor experience through cultivation, solicitation, and stewardship messaging. Ensure the accurate recording of appeals and other relevant data points in the CRM system (currently Raiser’s Edge NXT). Make recommendations to the COSIA, use data to inform segmentation, response rates, ROI, donor trends and behaviors, and with a continuous improvement mindset, recommend adaptations to increase the effectiveness and efficiency of communications and appeals. Manage the staff member who is responsible for the annual fund, developing giving days, graduate legacy drives, and coordinating athletics fundraising, and direct their work to achieve annual performance and revenue targets. Oversee the logistics and operations of Institutional Advancement events. Ensure that events are planned for a seamless and positive attendee experience, meet revenue goals when applicable, and designed to strengthen long-term and robust relationships with alumni, donors, prospects, and other partners. Manage the staff member who is responsible for event logistics, and direct their work to achieve annual performance and revenue targets. Collaborate with colleagues who are responsible for event communications. Collaborate with colleagues in Alumni Experience & Engagement and Prospect Development to identify and engage segments of prospective donors. Collaborate with the frontline Development Officers and Prospect Development to identify donors with the potential for deeper engagement and coordinate a cohesive and positive donor journey. Staff Institutional Advancement events, which may take place on evenings or weekends. Other duties as assigned which are logical to the position. Skills, Knowledge, Abilities:Excellent written and verbal communication skills. Strong interpersonal skills. Ability to work well with a wide range of alumni, donors, faculty, and staff with respect and collaboration. Ability to manage and coordinate multiple tasks, projects, and people simultaneously. Strong organizational and project management skills. Familiarity with donor segmentation, lifecycle fundraising, and pipeline development. Ability to analyze data and make recommendations. Ability to deliver work on time for deadlines. Qualifications Educational/ Experience Requirements:Bachelor’s degree is required. A minimum of five years of experience in annual giving/fundraising, membership, or a similar field is required. Experience working with email marketing, digital fundraising tools, and direct mail required. Event planning and management experience preferred. Experience with Raiser’s Edge NXT (preferred) or similar CRM. Experience managing, directing, and assessing staff and staff performance in a unionized environment strongly preferred.

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