Conduct market research to identify trends, competitive insights, and customer needs. - Define marketing KPIs, monitor performance, and adjust strategies to maximize ROI. - Oversee brand positioning, messaging, and overall market presence. - Develop and manage the marketing budget, ensuring efficient allocation of resources. - Foster collaboration between marketing, sales, production, finance, and executive leadership. - Manage relationships with external agencies, vendors, and strategic partners. - Drive demand generation programs to support sales pipeline goals. - Ensure consistent brand voice and visual identity across all materials and campaigns. - Analyze marketing data to provide actionable insights and performance reporting. - Implement tools and technologies to improve marketing effectiveness and customer engagement. - Evaluate marketing investments and adjust spending based on performance and priorities. - Manage communications, social media and website design/content. - Manages equipment/display and material support for tradeshows and commercial events (product training, rep roadshows, buying group - meetings, etc.) - Manage trade show equipment inventory and coordinates with production planning as required - Consistently operate in a manner that aligns to the Company Core Values. DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.