Grow service, parts, and equipment sales within the assigned territory through proactive outreach and relationship-building. Identify and develop new business opportunities by researching prospects, making cold calls/visits, and executing territory plans. Collaborate with internal teams to align strategies, gain insights, and drive business growth. Effectively communicate and execute sales, marketing, and business initiatives related to HVAC, trailer, and reefer equipment. Maintain a deep understanding of industry trends, market disruptions, and competitor strategies. Establish and grow trusted customer relationships by aligning client needs with sales goals. Consistently update and maintain accurate customer data, market intel, and activity reports in CRM. Meet or exceed activity and performance targets through disciplined sales planning and execution. Conduct regular customer visits, requiring frequent travel within the assigned territory. Ensure safe vehicle operation, adherence to traffic laws, and compliance with equipment safety standards. Perform additional duties as assigned by management in alignment with company goals. Requirements: 2 years of experience in outside sales, preferably within Thermo King, TRU, transportation, or fleet services environments Entry-level candidates will be considered with a strong sales background. Bachelor s degree preferred, or equivalent combination of education and relevant experience Strong communication, negotiation, and customer service skills Highly motivated, energetic, and results-driven with the ability to manage time and priorities in a fast-paced environment Proficiency in CRM systems and Microsoft Office applications Willingness and ability to travel up to 75% to support the Northern California territory Ability to cover multiple locations across Northern California, with occasional overnight travel as needed Minimum 21 years of age with a valid, acceptable driver s license About Sonsray: Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment. Why work here? At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork. This is what we offer our team members: Medical coverage (PPO HSA options) Dental, Vision, and Life insurance provided at no cost 401 K with competitive employer contributions 80 hours of annual vacation, increasing with years of service Uniforms provided annually Annual boot voucher of $125.00 One full paid day off annually for community volunteer work Birthday meal provided by Sonsray Privately owned and operated, with decisions made based on core values rather than corporate directives Annual Holiday Party, including covered airfare and hotel for employees and a guest Emphasis on company growth and employee development Open-door policy, fostering a collaborative environment with active owner and management involvement https://sonsray.com/about/sonsray-video-gallery/