Senior Associate, Marketing, BCandamp;P, Creative Excellence andamp; GTM (Hybrid: McLean or Richmond only)
McLean
Saturday, 09 May 2026
Develop insight-driven Customer Marketing strategies and campaigns, which includes making recommendations on what marketing channels we should use, what marketing creative should look like, and what marketing testing we should do. Lead launches of several large and complex marketing initiatives and campaigns, from intent development to execution. Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases. Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Business Analysts, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more. Write clear and concise test documents and test plans. Translate and communicate business goals into effective creative briefs. Read, interpret, and use data (inclusive of visualization) to make informed decisions. Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule. Lead research work streams that drive actionable insights for our business or marketing teams. Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies. Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves. Proactively identify marketing opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.??Basic Qualifications:Bachelor’s Degree or Military experience. At least 2 years of Marketing experience. At least 1 years of Customer Marketing experience. Preferred Qualifications:Masters Degree in Marketing, Business or Communications 3 years of Marketing experience 2 years of Customer Marketing experience. At least 1 year of experience with Marketing technology tools and platforms.