Manage the full sales cycle including prospecting, lead generation, qualification, demonstrations, proposals, negotiations, closing, installation coordination, and post-sale support - Achieve or exceed assigned sales, growth, and financial targets for the Midwest territory - Develop and execute strategic account plans to grow new and existing business - Serve as a trusted technical advisor, translating customer workflows into tailored liquid handling solutions - Conduct product demonstrations and workflow-based presentations for scientific and procurement stakeholders - Build and maintain strong relationships with customers, including researchers, lab managers, and procurement teams - Maintain accurate forecasting and CRM data to support business planning - Support installations, training, and ongoing customer adoption of Tecan solutions - Partner with Service, Applications, and Technical Support teams to ensure customer satisfaction - Participate in regional and national trade shows, conferences, and customer events - Identify and communicate market trends, competitive activity, and new application opportunities - Collaborate with internal teams to resolve customer issues and ensure long-term account success - Ensure compliance with all regulatory, company, and safety requirements - Travel within the assigned territory as required, up to 50% overnight travel, including short-notice travel when necessary What You Bring - Strong ability to manage and grow a technical sales territory in a capital equipment environment - Deep understanding of consultative and solution-based selling approaches - Excellent communication skills with ability to present technical and non-technical concepts clearly - Strong presentation and customer-facing skills with scientific and procurement audiences - Proven ability to manage complex sales cycles and multiple stakeholders - Strong organizational and time management skills with attention to detail - Ability to work independently in a remote, field-based role - High level of adaptability, initiative, and problem-solving ability - Strong collaboration skills with internal teams and external partners - Ability to work well under pressure and manage competing priorities Your Background - Bachelor’s degree in Life Sciences or related field required - 3 years of sales experience in capital equipment within the life sciences industry - Experience with liquid handling systems, laboratory automation, or microplate instrumentation strongly preferred - Demonstrated success in territory management and technical sales environments - Strong proficiency with CRM systems and Microsoft Office (Excel, Word, PowerPoint) - Valid driver’s license and willingness to travel regularly Nice to Have - Experience in laboratory automation or high-throughput screening environments - Familiarity with academic, biotech, or government research markets - Experience supporting product demonstrations and on-site customer training - Background working with procurement and institutional purchasing processes - Experience with trade shows, scientific conferences, or field marketing support - Strong analytical or data-driven sales forecasting skills