Own the overarching creative vision for artist stores, brand system implementation, and e-commerce experiences. Set and maintain a clear visual and experiential direction across UX/ UI, digital design, content, and campaign touchpoints. Oversee the integration of brand identity, art direction, content, and UX to create seamless, engaging storefront experiences. Lead the creative development of artist stores, ensuring visual storytelling, navigation, and content work together intuitively. Establish and evolve creative frameworks, design systems, and experience principles that scale across projects. Partner with insights and research teams to translate fan behavior, performance data, and learnings into creative strategy. Continuously refine creative approaches based on results, cultural trends, and emerging digital best practices. Act as a trusted creative partner to labels, artists, managers, and internal stakeholders by communicating creative direction with clarity and confidence, building trust and alignment across teams. Balance artist expression, brand integrity, UX best practices, and commercial objectives. Bring your VIBE 5-7 year’s experience with Ecomm digital creative direction. You don’t just make decks, you create worlds that people want to live in, then sell them. You understand that creative production is a team sport and foster a collaborative environment. You are obsessed with digital experiences, but no, really. You understand that function dictates form, but emotion dictates action. You exist at the intersection of fashion and music. Deep experience within either fashion Ecomm OR Music, both preferred.