AVP, Market Facing Product Management
Santa Fe
Tuesday, 19 May 2026
We are seeking a strategic and customer-obsessed - - Market-Facing and future oriented Product Leader - - to lead our efforts in understanding the intersection of - - industry research - - , - - competitive intelligence - - , AI disruption and - - go-to-market product strategy and development - - . This role bridges the gap between market needs and product innovation, ensuring our full portfolio of offerings are not only technically sound but also commercially successful. You will work closely with cross-functional teams—including marketing, sales, customer success, and engineering—to set and shape product strategy and direction, validate market opportunities, and drive adoption and growth, with a focus on an AI first mindset. This is a unique opportunity to join a well-funded, ambitious business at an exciting time. - - Role Responsibilities - - - - Market & Industry Research - - Conduct deep market analysis to identify trends, customer pain points, and emerging opportunities. Develop and maintain competitive intelligence frameworks to inform product positioning and differentiation. Engage with customers, analysts, and industry experts to validate hypotheses and gather insights. - - Go-to-Market Strategy - - Define and execute GTM strategies for new product launches and feature rollouts Collaborate with marketing and sales to craft compelling messaging, positioning, and enablement materials. Support pricing, packaging, and channel strategy decisions based on market dynamics and customer segmentation. Play role of thought leader, speaking on panels, at conferences and industry events - - Product Strategy & Roadmapping - - Translate market insights into product requirements and strategic recommendations. Partner with internal product managers to align roadmaps with market demand and business goals. Advocate for the voice of the customer throughout the product lifecycle. - - Thought Leadership & Evangelism - - Represent the company at industry events, webinars, and customer briefings. Produce whitepapers, blog posts, and presentations that showcase our market expertise and product value. - - Knowledge, Skills and Experience Requirements - - 10 years of experience in product management, product marketing, or strategy roles with a market-facing focus. Proven track record of conducting market research and launching successful GTM initiatives with tangible commercial returns. Strong analytical skills with the ability to synthesize complex data into actionable insights. Excellent communication and storytelling abilities. Proven direct and matrix leadership experience at scale Experience working in testing industry is a plus but not mandatory. Confidence to play role as an ambassador, thought leader in the industry. MBA or equivalent experience in strategy, marketing, or business development preferred. Must have lead product function within a tech enabled scaled organization. - -