Lead the collaboration with cross-functional teams and business unit stakeholders to understand overall business goals and key needs/opportunities. Develop and implement comprehensive marketing strategies and plans that support business objectives, drive revenue growth, and enhance brand awareness. Partner and collaborate with Marketing Technology (Mar. Tech) and Innovation Studio to design and execute highly measureable, KPI-driven targeted marketing campaigns, using a mix of traditional and digital channels, to reach and engage with our target audience. Facilitate discovery process to clearly articulate business need and leverage insights and recommendations of partners to develop concise strategic briefs that set a clear course for each campaign/project. Provide strategic feedback during creative development and review process, grounded in the insights from the brief. Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization and continuous improvement. Analyze market research and industry trends, customer behavior, and competitive landscape to identify opportunities for growth and improvement. Stay current with industry trends, best practices, and emerging technologies, and proactively identify opportunities to enhance our marketing efforts. Serve as a thought leader, coach and developer to direct report(s), as well as the greater marketing department EDUCATION and/or EXPERIENCE: Bachelor's degree in marketing, business, communications, or a related field. 5 years of experience in marketing strategy, with a focus on hospitality or vacation ownership industry preferred. Proven track record in developing and executing successful marketing campaigns that drive business growth and brand awareness. Strong understanding of traditional and digital marketing channels, including SEO, SEM, social media, email, and content marketing. Excellent analytical skills, with the ability to interpret data and insights to inform marketing strategies and decisions. Outstanding communication and interpersonal skills, with the ability to work effectively in a collaborative, fast-paced environment. Proven ability to be successful in a matrixed organization and work across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors. Possess the ability to clearly communicate complex data and technical information to a diverse group of stakeholders and non-technical staff.