ASSISTANT MANAGER, CATEGORY MKTG The Assistant Manager, Category Marketing will drive UA’s key category marketing planning & executions, Run / Train / Basketball, with integrated marketing mix and x-function alignment across teams to ultimately drive brand and business. This position will be also charged of leading various consumer engagement activations to connect with local focused performers and make them experience UA Brand at multiple touch points. Your Impact ASSISTANT MANAGER, CATEGORY MKTG Build integrated marketing plans for key categories, Run / Train / Basketball in accordance with consumer-centric approach under global strategy and guidance Develop and execute marketing strategies and actions of key category stories across multiple consumer touch points, briefing and working with internal/external team to bring concepts and big ideas to life Fully digest global strategies throughout GTM (go-to-market) process to deliver UA’s key innovations and category stories to local focused performers(FP) Understand local F - Ps insights on key categories and apply on planning & execution with a creative & locally relevant approach Develop/localize consumer facing messages of key products aligning with merchandising team Plan and execute branded events and experiential activations to closely engage with local F - Ps Drive partnership or collaboration with different brands, media, influencers & creators to create brand hype around key categories/stories Drive integration within marketing team by closing working with Retail, Digital & Sports MKTG functions Cross alignment and collaboration with other business units including Retail, Merch & E-commerce Keen on new marketing trends and monitor competition in sports / consumer industries Work with various agencies & external partners to execute plans Support brand marketing manager in managing category marketing budget to drive efficiency while creating impacts Internal communications to UAK teammates on key highlights Qualifications ASSISTANT MANAGER, CATEGORY MKTG Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree. Strong interpersonal skills and ability to collaborate effectively with team members across all departments Constant curiosity to find new ways with a creative approach Responsibility and accountability with strong multi-tasking skills High level of both verbal and written English communication is preferred Understanding of team sports and experience in sport related community preferred Workplace Location Location: This individual must reside within commuting distance from our (enter location) office. Work Schedule: (enter # of days in office OR Fully in office). For Hybrid roles: This role follows a hybrid work schedule, requiring 4 days in-office per week. Travel: (enter text here) Licenses/ Certifications: (enter text here) Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time. Relocation No relocation provided OR Relocation may be provided up to a specified amount OR Relocation Provided