This job oversees promotional events, including budget management, and collaborates with sales for analytics-driven opportunities. It ensures a consistent marketing message, maintains key market data, and involves stakeholders in marketing plans. The role also involves tracking campaign performance and aligning marketing with product development timelines. Job Description. Responsibilities:Managing marketing expenditures to ensure alignment with the allocated budget. Own and manage the direct mail contact plan, including budget/forecasting, creative formats, audience targeting, and offer planning. Disseminating marketing campaign details and customer feedback to promote unified understanding. Leveraging demographic and market data to support marketing objectives and campaigns. Engaging stakeholders throughout the development and launch phases of marketing plans. Monitoring campaign effectiveness using KPIs and ROI metrics to report on marketing success. Aligning marketing efforts with product development for synchronized product launches and feature promotions. Close partnership with vendor resources to ensure seamless in market execution of Direct Mail campaigns. Creation of strategic briefs to build internal alignment and provide guidance to creative resources. Partner internally on creative reviews for strategic initiatives to ensure go to market alignment between DM and other tactics. Prioritize test & learn agenda for channel across consumer lifecycle, focus on maximizing benefit of AI assets in outreach. Developing Power Point slides for presentations and strong presentation skills for presenting to senior leaders. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. Other duties and responsibilities as assigned. Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities.