Lead the formulation of agile PR content that capitalizes on evolving pop culture trends, while assessing the longevity of each trend to ensure resources are allocated efficiently. Spearhead the artful crafting of in-depth brand narratives, leveraging feature stories to deepen brand resonance and engagement Pioneer a revamp of local earned media strategy, ensuring a steady cadence of activations and news engine. Lead, guide, develop three direct reports, ensuring effective collaboration, development and achievement of critical business objectives Enhance PR measurement strategies and methodologies to capture insightful and actionable data. Oversee implementation of new product placement agency for film/ TV strategy to continued brand amplification. Partner with VP, Brand PR to manage award and brand recognition process Define the overarching strategy for celebrity engagement and partnerships, ensuring they are seamlessly woven into marketing campaigns, events and product launches for maximum impact. Work with legal teams to draft agreements that protect the brand. Oversee content strategy and amplification efforts for the Dunkin’ newsroom Oversee substantial PR bud, ensuring effective allocation and consistently demonstrating return on investment to senior executives. Build and maintain high-level relationships with crucial stakeholders. Collaborate with and meet regularly with key departmental leaders to integrate PR strategies into broader business plans. EDUACATION QUALIFICATION - Minimum: 4 yr degree. EXPERIENCE QUALIFICATION Minimum: 15 yrs Preferred external communications and/or brand PR, experience in a corporate or agency environment. REQUIRED KNOWLEDGE, SKILLS or ABILITIES Several years of experience working with C-level leaders in different settings as a counselor, offering guidance on decisions that impact communications strategy. Skilled and versatile writer in various formats, including press releases, media pitches, creative PPT decks, talking points, presentations, communications plans, and newsletters. Comfortable balancing multiple projects and strategic and tactical work on a daily basis, including brand campaigns, outreach strategies, and agency management. Ability to work effectively and be proactive in a fast-paced environment. Proven track record as a strong cross-functional partner, able to effectively work with various teams across the brand to develop effective external communications. Proficiency using MS Office suite including Outlook, Word, Excel and PowerPoint. Responsive to and anticipates the need of leadership and brand team members. Ability to conduct themself in a professional, respectful and appropriate manner at all times with the highest integrity. TRAVEL REQUIRED 30% (Atlanta visits to Inspire Support Center as well as domestic travel for PR initiatives) Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.