Manage and grow post-sale client relationships and revenue, with a clear ownership mentality over account health and spend trajectory - Become a deep expert in TikTok's performance solutions and proactively bring insight-driven recommendations to clients of all sizes - Drive revenue growth through consultative upsell conversations, new product adoption, and custom strategy development - Lead client-facing pitches and business reviews, presenting data-backed recommendations and influencing both clients and internal stakeholders to act - Own product-led conversations with clients and internal stakeholders, translating TikTok's capabilities and updates into clear, compelling business outcomes - Set the measurement agenda for your accounts, consulting on setup, driving test-and-learn frameworks, and owning results delivery - Identify and implement optimization opportunities that drive campaign performance improvements and scale revenue across your book of business - Demonstrate expertise across your full book of business, including escalation, troubleshooting, and cross-functional collaboration with product, measurement and engineering teams - Set the measurement agenda for your accounts - consulting on setup, driving test-and-learn frameworks, and owning results delivery Requirements: Minimum Qualifications - 2 years of experience in campaign management, with a strong emphasis on mobile app performance advertising - Hands-on experience with app campaign strategies, including Mobile App Install (MAI), App Event Optimization (AEO), and Value Optimization (VO) - Hands-on experience with mobile measurement platforms (MM - Ps) such as Apps. Flyer or Adjust and a working knowledge of the iOS ecosystem and SK - Ad.Network (SKAN) - Experience in client-facing roles within digital marketing or ad tech, with hands-on exposure to auction-based ad networks and performance advertising - Strong analytical skills with the ability to translate data into client-facing insights and actionable next steps - Experience diagnosing and solving technical measurement or attribution problems in collaboration with product and engineering teams Preferred Qualifications - Deep familiarity with the apps industry - experience working directly at or with apps companies (gaming, fintech, marketplace, on-demand) is a strong plus - Demonstrated ability to grow account revenue through proactive pitching, upselling, and strategic recommendations - Experience working with downstream performance KPIs such as first-time depositors (FTD), subscriptions, and ROAS/ LTV - Proven track record of building and delivering pitches that influence both client stakeholders and internal partners to drive incremental investment and prioritization - Strong communication skills with the ability to simplify complex measurement concepts (SKAN, MMP configuration, incrementality) for non-technical audiences - Experience managing product testing roadmaps and coordinating measurement experiments with clients