Strategic Analysis: Lead business analysis for digital campaigning and marketing effectiveness programs. KPI Management: Ensure consistent tracking and measurement of Key Performance Indicators (KPIs) across all omnichannel marketing channels. Actionable Insights: Generate data-driven recommendations for brand and marketing leadership to optimize digital campaign performanceChannel Optimization: Focus on marketing effectiveness across key digital and field touchpoints, including Email, Web, and Field channels. Cross-Functional Collaboration: Partner with internal teams to align marketing efforts with broader business goals and support digital transformation initiatives. Technical Documentation: Author Business Requirement Documents (BRDs), Functional Requirement Documents (FRDs), and user stories to support the development of digital marketing tools. Required Qualifications. Experience: A minimum of 7 years of relevant industry experience. Digital Expertise: Strong, proven track record in digital campaigning and marketing effectiveness. Reporting: Expertise in analyzing and reporting on marketing KPIs for executive leadership. Omnichannel Strategy: Experience managing strategies across multiple touchpoints (Email, Web, Field). Domain Knowledge: Previous experience in Pharma Sales and Marketing is highly preferred. Education & Experience. Bachelor's degree in Business Administration, Information Technology, or a related field. Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment, including but not limited to, computers, phones, and photocopiers. Physical Demands This position requires the frequent and repetitive use of a computer, keyboard, and mouse. Hand and finger dexterity is required. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. EEO Saama provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.