Executive Buyer Strategy and Market POV - Set the executive buyer strategy across priority segments (large national key accounts, mid and small organization) and accounts (e.g., CHRO, CFO, CEO, benefits leaders): targeting, messaging hierarchy, and engagement approach by stage of the buying cycle. Convert business priorities (growth, retention, cross-sell) into executive-relevant points of view, narratives, and “why now” storylines. Build and maintain an outside-in understanding of executive priorities, triggers, and objections (market shifts, workforce strategy, affordability, risk, performance)C-Suite Engagement Programs that Drive Growth. Design and run high-value executive engagement programs that create access and progression in priority accounts, including executive roundtables, curated forums, and bespoke experiences Partner with Sales/ Account teams to turn engagement into account plans, meeting pathways, and deal progression (pre-briefs, follow-ups, conversion plays)Identify and activate the right external venues and partnerships where executive buyers convene (industry councils, peer networks, associations) with a clear rationale and ROI model. Thought Leadership and Executive Content. Lead development of insight-led thought leadership agenda that earns executive attention and supports seller conversations (not marketing fluff)Partner with internal SMEs to distill complex topics into crisp executive-ready assets: POVs, briefing docs, talk tracks, executive presentations, and account-specific narratives. Ensure messaging is anchored in proof (outcomes, evidence, client realities) and clearly differentiated in the competitive landscape. Operating Model, Measurement, and Optimization. Define success metrics tied to growth outcomes: executive meetings created, conversion to next steps, influenced pipeline, deal acceleration, expansion penetration, and retention impact. Build a measurement and reporting cadence that’s credible to Sales and senior leaders; use insights to continuously improve targeting, content, and program design. Drive cross-functional alignment across marketing, communications, product, analytics, and sales to remove friction and increase speed to impact. Ideal Candidates Will Offer 10 years of experience in B 2 B / complex services marketing, with clear evidence of influencing senior executive audiences. Track record in executive engagement, strategic account marketing/ ABM, field marketing, or growth marketing roles where work directly supported revenue outcomes. Healthcare, benefits, or other highly regulated/complex industries strongly preferred. Ability to work from a Cigna Group office 3 days a week, if applicable in your area. Preferred locations would include Sunrise (FL), Bloomfield (CT), Franklin Lakes (NJ) and NYC (Midtown). Capabilities (Principal-level expectations)Executive presence: can write and speak in a way that resonates with senior buyers and internal leaders. Strategic depth and precision: can define the “so what,” make choices, and create a coherent approach rather than a list of activities. Commercial orientation: understands sales motions and can connect marketing programs to progression, conversion, and growth outcomes. High influence without authority: proven ability to align senior stakeholders and lead through ambiguity. Strong analytical judgment: can define and defend success metrics, and adjust based on what’s working. Success Metrics. Clear executive engagement strategy launched for priority segments/accounts, with alignment across Marketing and Sales. Increased volume and quality of executive meetings and next-step conversions in priority accounts. Demonstrable influence on pipeline creation and late-stage acceleration tied to engagement programs. Increased penetration of executive relationships within key accounts (multi-threading across the buying group)A repeatable playbook for executive engagement that scales across segments and field teams. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10 Mbps download/5 Mbps upload. For this position, we anticipate offering an annual salary of 130,400 - 217,300 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan. At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here. About Cigna Healthcare. Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.