At Securian Financial, you will leverage data to drive business outcomes that align with Securian's Enterprise Analytics Strategy, Vision and Operating Principles. You’ll work closely with Digital and Marketing stakeholders to translate business questions into analytical approaches, uncover insights, and influence decisions that improve digital experiences and marketing performance. Using tools like Adobe Analytics, Adobe Target, R and Tableau, you will partner with website product owners, marketing associates and business partners to deliver timely, relevant insights. You’ll use data to inform decisions and priorities across our business. You’ll help ‘connect the dots’ for our stakeholders, helping them use insights to drive website optimization and marketing strategy. You will work with website teams to design and deliver A/ B testing and personalization. Responsibilities include but not limited to: Translate business questions into structured analytical approaches and hypotheses. Develop actionable insights that drive business outcomes using structured, semi-structured, and unstructured data. Communicate results to business stakeholders with a focus on connecting insights to KPIs and informing decisions. Perform exploratory analysis and visualization of large data sets to identify opportunities for optimization. Proactively identify trends, anomalies, and opportunities by exploring data beyond defined requests. Apply statistical methods to evaluate performance, measure impact, and assess confidence in results. Consult with marketing associates to inform campaign strategy, analyze results and deliver optimization recommendations. Design and implement measurement and testing strategies for a variety of stakeholders. Partner with website agile teams to deploy A/ B and multivariate testing across web platforms. Analyze audience segments to deliver personalized experiences to drive conversion. Qualifications: 2 years analytics experience, preferably involving digital experiences Proven experience working with industry technologies including Adobe Analytics, Adobe Target, R - Studio/ R - Shiny or equivalent technologies Experience with statistical analysis (e.g., regression, hypothesis testing) Understanding of Adobe Launch or similar tag management technologies. Experience with data collection schemas, translating business requirements into tagging specs and QA testing of tag changes. Ability to clearly articulate and explain complex analytical results and methods into clear, actionable business insights for stakeholders of varying technical background and understanding. Demonstrated curiosity and ability to explore data independently to uncover insights. Strong ethical mindset with a focus on responsible data use, unbiased analysis, and customer-centric decision making. Preferred Qualifications: Adobe Analytics proficiency Adobe Target proficiency Posit (R Studio / R Shiny) proficiency Tableau proficiency #LI-Hybrid - - This position will have a hybrid working arrangement, working in-office for a minimum of 3 days a week. - - Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. Preferred Skills:A/ B Testing, Adaptability, Adobe Analytics, Adobe Experience Platform Launch, Adobe Target, AI Concepts, Behavioral Targeting, Collaboration, Communication, Data Analytics, Data Governance, Data Storytelling, Data Visualization, Experimentation, Predictive Modeling, Problem Solving, R Shiny, R-Studio, Statistical Analysis, Topic Models. The estimated base pay range for this job is:$72,000.00 - $134,000.00