Drive the omni-channel social media strategy across platforms including TikTok, Instagram, LinkedIn, and emerging channels. Translate brand strategy and business priorities into engaging social-first storytelling and content. Monitor internet culture, platform behavior, and emerging trends to identify opportunities for real-time engagement. Plan and manage a dynamic content ecosystem with consistent, relevant, and engaging content. Partner with Brand, Marketing, PR, and Creative teams to develop and execute campaigns in social spaces. Build community engagement by participating in conversations with customers, creators, and the broader business community. Track and analyze performance metrics to deliver insights and improve content effectiveness. Coordinate with external partners, creators, and agencies to execute integrated social programs. What You Bring to the Table: Strong understanding of social platforms, internet culture, and evolving digital behavior. Creative storytelling ability with excellent writing and editing skills. Ability to collaborate cross-functionally across marketing, creative, and communications teams. Analytical mindset with the ability to translate data into actionable insights. Experience managing brand voice and building platform-specific strategies. What’s needed: Basic Qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or equivalent work experience. 5–7 years of experience in social media strategy, digital marketing, or content strategy. 1 years of management experience. Experience using social media management and analytics tools (e.g., Hootsuite, Sprout or similar). Preferred Qualifications: Familiarity with social listening and trend analysis tools. Experience partnering with creators, influencers, or agencies. Experience in retail, B 2 B, or enterprise brand settings.