The Social Media Specialist is a highly organized, collaborative and contentdriven selfstarter with a passion for social media and storytelling. This role supports highvisibility social initiatives and works crossfunctionally with marketing, brand, creative, and external partners to bring content and campaigns to life. The Specialist must demonstrate strong written communication skills, an eye for visual storytelling and working knowledge of video and design tools. They should be comfortable operating within tight timelines, managing multiple projects simultaneously and applying insights and performance data to continuously optimize content. Acting as an extension of the brand online, this individual must exercise sound decisionmaking and uphold brand voice, tone and standards across all platforms. Primary Responsibilities:Maintain and manage the social media editorial calendar, ensuring timely execution across platforms. Assist with content ideation, creation and execution, including shortform video editing, basic graphic design and copywriting. Write and edit clear, engaging, and on-brand copy for social media posts, captions, and short-form content, ensuring alignment with brand voice and messaging guidelines. Edit and optimize video content using tools such as Cap. Cut, with an emphasis on pacing, storytelling and platformspecific formats. Capture content in the field and at live events using mobile devices, including basic filming, framing, lighting and audio capture. Schedule and publish content using social media management tools such as Sprinklr. Monitor brand and talent channels. Research current and emerging social media trends, audio usage and content formats and apply them in a brandsafe, elevated way. Ideate and recommend content and channel approaches aligned to companywide strategic priorities, including recommendations on voice, cadence and platform usage. Assist in analyzing content performance using platform analytics and reporting tools; apply learnings and insights to help optimize future content. Partner with internal and external stakeholders, including marketing, brand, creative teams, and thirdparty vendors, to support organic and paid social campaigns. Manage contentrelated tasks with strong attention to detail while balancing multiple projects in a fastpaced environment. Perform adhoc social media and contentrelated projects as requested by management. Required Qualifications:A minimum of 2-3 years of social media experience. Strong written and verbal communication skills. Ability to work in a team and assist in the execution of social media requests within an expedited timeframe. Highly organized with the ability to manage multiple tasks and meet deadlines. Working knowledge of major social platforms. Basic proficiency in video editing using tools such as Cap. Cut. Skilled in using MS Office applications. Bachelors Degree. Preferred Qualifications:Familiar with Sprinklr and Canva. Strong copywriting skills with the ability to adapt tone for different audiences and platforms. HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's "America's Greatest Workplaces for Parents & Families." Over the past 30 years, the highest honor weve received is the continued loyalty of our Owners, Members and Guests. Weve also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices.