The CRM Operations Specialist plays a critical role in enabling Vuori’s lifecycle marketing and personalization strategy through precise, scalable audience creation and campaign execution. This role sits at the intersection of marketing, data, and technology—responsible for translating business requirements into accurate segmentation, supporting A/ B testing frameworks, and ensuring high-quality execution across CRM channels including Email, SMS, and future touchpoints (print, app). Success in this role requires strong attention to detail, comfort working within CRM/ CDP platforms, and the ability to partner cross-functionally to bring customer strategies to life. What you'll get to do:Build and scale customer audiences and segmentation logic across Email, SMS, Print, App, and emerging CRM channels to power lifecycle marketing, personalization, and triggered journeys. Execute and QA campaigns within CRM/ ESP platforms (ex: Klaviyo, Braze, Iterable), ensuring accuracy across audience setup, targeting, scheduling, and deployment. Partner closely with Lifecycle Strategy, Analytics, Martech, and Engineering teams to operationalize sophisticated customer journeys and marketing initiatives. Support A/ B and multivariate testing by configuring audience splits, holdout groups, and experimentation frameworks that improve marketing performance and learning velocity. Help manage and validate customer data, attributes, and segmentation logic across CRM/ CDP systems to ensure data integrity and scalable execution. Identify opportunities to improve operational workflows, streamline processes, and scale reusable audience and campaign logic across the organization. Act as a key bridge between retention strategy and technical execution, translating business requirements into scalable CRM operations and segmentation solutions. Contribute to building the operational foundation that enables future personalization, attribution, loyalty, and next-generation customer engagement capabilities. Qualifications. Who you are: 2 years of experience in CRM operations, lifecycle marketing, campaign execution, or marketing operations, ideally within eCommerce or retail Experience working in a high-volume, fast-paced environment with the ability to manage multiple priorities simultaneously Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent years of experience preferred. Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally Strong attention to detail with a focus on QA, accuracy, and operational excellence Familiarity with CRM/ ESP platforms and customer segmentation principles preferred Working understanding of analytics, campaign reporting, and performance measurement Strong written communication skills and ability to review customer-facing marketing content for accuracy and consistency Comfortable navigating ambiguity and adapting to shifting business priorities Familiarity with Shopify or similar eCommerce/ CMS platforms a plus