As the Associate Director, Integrated Insights, Analytics and Market Research you will be a pivotal member of the US Decision Sciences team supporting our Alzheimer's product while working closely with the US Brand team to uncover actionable customer and market insights for a single inline or pipeline asset across indications. You will lead the charge in crafting the integrated insights narrative for this asset, integrating both primary research and secondary data to create executive-ready storytelling that informs brand and launch decisions. Your role will significantly influence the strategic direction by synthesizing complex data into clear insights that shape brand priorities and align with decision points. This is an individual contributor role, yet integral to the success of the brand, providing crucial insights that drive business decisions. What You’ll Do:Design and execute primary market research such as segmentation, message testing, and patient/ HCP studies. Analyze and synthesize secondary data, including claims and market data, to track performance and surface opportunities. Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points. Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations. Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end. Develop executive-ready materials tailored to senior stakeholders and present them with clarity and confidence. Partner cross-functionally with teams like Marketing and Market Access to translate insights into action. Contribute to Integrated Customer Planning (ICP) and budget planning by providing customer/market inputs. Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners. Who You Are:You are a market research expert who thrives on connecting dots across research and data to craft a clear story. You handle ambiguity with ease, structuring questions and choosing methods that drive decisions. As a credible cross-functional partner, you adapt your communication style to the audience, ensuring clarity and impact. Your high ownership and execution discipline allow you to manage multiple priorities seamlessly in a fast-moving environment. Required Skills:Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/ MS) preferred. Minimum 8 years of experience in a pharma/biotech company in market research or at a market research vendor/consultancy and have extensive experience in variety of market research methodologies and projects in areas of: demand assessment, segmentation, concept and message testing, FF effectiveness studies, ATU's etc. across multiple therapeutic areas Depth in at least two competency areas: primary research methods and secondary analytics. Demonstrated experience leading projects end-to-end, including problem definition and vendor management. Strong synthesis and storytelling skills with the ability to produce concise, executive-ready PowerPoint deliverable. Working knowledge of common pharma data sources and analysis/visualization tools. Preferred Skills:Forecasting familiarity as a plus. Experience in Neurology - MS, SMA, Alzheimer's, Migraine, ALS, Parkinsons Epilepsy etc. is highly desired Job Level: Management.