Digital Brand & Reputation Specialist

Farmington Hills

Thursday, 28 May 2026

Manage and optimize Beztaks reputation management platform ecosystem. Utilize platform recommendations and analytics to improve online visibility and brand performance. Oversee review solicitation and response strategies across property and corporate accounts. Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews. Ensure listings accuracy and optimization across all digital directories and local search platforms. Support AEO and local search optimization initiatives. Partner with internal teams and external creative partners to oversee visual and branding initiatives. Provide quality control and creative oversight on marketing and visualization projects. Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence. Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes. Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills PERSONAL QUALITIES:Customer Service Orientation extends to both internal and external customers. Strong project management skills. Collaborative mindset. Confident and dynamic personality QUALIFICATIONS AND EDUCATION:Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization. Experience with platforms such as Birdeye, Reputation.com, Yext, SO - Ci, or similar tools strongly preferred. Familiarity with AI-assisted marketing and customer engagement tools. Strong understanding of: online reputation managementlocal SEO/listings managementcustomer review strategydigital brand consistency. Exceptional written communication and editorial judgment. Strong organizational skills and attention to detail. Ability to manage multiple properties/accounts and prioritize effectively. Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus. Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer.

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