Parts Counter Rep
Las Cruces
Thursday, 28 May 2026
The Parts Counter Representative provides parts support to both customers and internal service technicians within our Agriculture division. This role is responsible for assisting with parts identification, order processing, and delivering excellent customer service in person, over the phone, and via email. Working in a fast-paced environment, the ideal candidate will manage multiple requests, support inventory and warehouse operations, and ensure accurate and timely fulfillment of parts needs. Responsibilities: Provide parts service to both customers and internal mechanics in person and over the phone. Communicate effectively to sell company parts and services via phone, email, and over-the-counter transactions. Assist with warehouse duties, including stocking, inventory, and parts delivery to customers as needed. Maintain professionalism and a customer-first attitude when handling inquiries, resolving concerns, and processing orders. Accurately process high-volume accounts while prioritizing multiple requests in a fast-paced environment. Utilize Microsoft Outlook, Excel, and online resources to locate and process parts information efficiently. Follow all Auto and Equipment Safety rules and regulations while performing work assignments. Operate company vehicles safely and in compliance with traffic laws, vehicle limits, and weather conditions. Occasionally travel to customer or prospective client locations for parts delivery or service needs. Perform other duties as assigned by management to support dealership goals. Requirements: 3 years of experience in parts sales, counter service, or a related role preferred Must be 21 years of age with a valid driver s license and ability to drive for company purposes Ability to lift parts and materials as required for warehouse and delivery duties Parts knowledge required, with the ability to identify common components (e.g., alternators, mechanical parts, etc.) Experience in the agriculture or heavy equipment industry is a plus; automotive parts experience will also be considered Strong communication skills with the ability to build rapport with customers and internal teams Ability to quickly learn and navigate business systems and parts lookup tools Excellent organizational skills with the ability to multitask and work accurately in a fast-paced environment About Sonsray: Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment. Why work here? At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork. This is what we offer our team members: Medical coverage (PPO HSA options) Dental, Vision, and Life insurance provided at no cost 401 K with competitive employer contributions 80 hours of annual vacation, increasing with years of service Uniforms provided annually Annual boot voucher of $125.00 One full paid day off annually for community volunteer work Birthday meal provided by Sonsray Privately owned and operated, with decisions made based on core values rather than corporate directives Annual Holiday Party, including covered airfare and hotel for employees and a guest Emphasis on company growth and employee development Open-door policy, fostering a collaborative environment with active owner and management involvement https://sonsray.com/about/sonsray-video-gallery/