Advertising's Support Products & Services team is searching for a curious, detail-oriented Senior Business Analyst (Sr BA) to join a multi-faceted Business Intelligence team that serves a broad variety of product, program and engineering stakeholders. In this role, you'll play a crucial part in translating advertiser data into actionable insights that drive improvements in the Amazon advertisers' experience. The ideal candidate will combine strategic thinking with technical expertise to transform complex data into business insights that directly impact advertiser success and satisfaction. Key job responsibilities. The BA is ultimately responsible for ensuring their stakeholder teams can make fast and high quality decisions by providing the right data, in the right format, at the right time and in a sustainable way. Specific responsibilities include: Collaborating with stakeholders to propose and implement new metrics or enhancements Developing reports and dashboards to provide insights into advertiser support metrics and performance Conducting root cause analysis on advertiser pain points and service issues Supporting the rollout of initiatives and technologies, including AI-driven solutions Assisting with maintenance and operational excellence Documenting current processes and workflows. About the team. The Support Products & Services (SP&S) teams mission is to provide the right support and services at the right time to ensure advertisers can effectively grow their business through advertising. For Amazon's 1.8 MM self-service advertisers, this includes providing education in their workflows and resolving issues they encounter with excellent contact center support. Basic Qualifications- 3 years of tax, finance or a related analytical field experience- 5 years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience- 3 years of business or financial analysis experience- Bachelor's degree or equivalent- Experience defining requirements and using data and metrics to draw business insights- Experience with Excel- Experience with SQL- Experience making business recommendations and influencing stakeholders. Preferred Qualifications- Experience in customer segmentation, customer behavior analysis, conjoint/trade-off modeling.