Amazon Ads is building the infrastructure powering the next generation of retail media. Retail Ad Service (RAS) enables retailers and commerce partners to build and scale their own advertising businesses using first-party shopper signals, owned inventory, and advertiser demand. We are hiring a Principal Product Marketing Manager to drive global adoption of RAS across retailers and commerce partners. This is a highly strategic role focused on customer adoption, revenue growth, and industry positioning for one of Amazon Ads emerging businesses. You will define how RAS is positioned and brought to market for customers building advertising and monetization businesses on top of their commerce infrastructure. The ideal candidate has experience in retail media, adtech, commerce platforms, or related industries, and understands how businesses leverage first-party data, transaction signals, and media inventory to drive monetization. They are comfortable operating in ambiguous, fast-evolving categories and influencing both product strategy and GTM execution. Key job responsibilities. Key Responsibilities- Define and drive the global GTM strategy for RAS adoption across retailers and commerce platforms- Partner with business development, product, sales, and partner teams to accelerate customer adoption and revenue growth- Develop positioning, messaging, narratives, and sales enablement materials tailored to this customer segment- Influence product roadmap and strategy through customer and market insights- Define GTM approaches for new customer segments and retail-adjacent commerce platforms- Lead industry engagement across events, analysts, thought leadership, and customer programs- Build customer-facing assets including case studies, executive narratives, demos, and web content. What Makes This Role Unique- Customers operate both commerce platforms and media businesses- Success requires deep understanding of monetization, first-party data, and advertising ecosystems- The role spans inbound strategy, outbound GTM, thought leadership, and customer adoption- Opportunity to help shape the future of retail and commerce media infrastructure. Basic Qualifications- 9 years in product marketing, product management, business development, or GTM roles- Experience in advertising, retail media, commerce platforms, or related industries- Experience supporting complex B 2 B customer adoption motions- Strong cross-functional leadership and executive communication skills- Experience using customer and market insights to influence strategy. Preferred Qualifications-Experience working with retailers, marketplaces, commerce platforms, or retail media networks-Experience in adtech, monetization platforms, or related industries-Familiarity with first-party data, advertising measurement, and commerce monetization models-Experience shaping positioning, GTM strategy, and industry narratives for emerging products-Experience supporting customers with owned media inventory and advertiser monetization solutions. Basic Qualifications- 9 years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience communicating results to senior leadership- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams. Preferred Qualifications- Experience with creating GTM initiatives at scale- Experience working cross-functionally across marketing, product management, analytics, UX, and research.