The US Breast Cancer business is one of the largest and strategically critical franchises within Pfizer Oncology, anchored by IBRANCE, a multibillion-dollar market-leading therapy, and strengthened by a robust late-stage pipeline asset CDK 4. In 2026, IBRANCE and TUKYSA will contribute The Director, Breast Cancer Patient Experience DTC Lead will be responsible for driving best-in-class consumer marketing and patient engagement strategies across two priority assets. The role will initially focus primarily on IBRANCE (90% IBRANCE / 10% pipeline split), with responsibility for the pipeline increasing over time as the asset advances toward its anticipated launch. This leader will own the IBRANCE US direct to consumer strategy and tactical execution, serving as the primary counterpart to agency and cross-functional partners, while simultaneously building the foundational end-to-end patient experience strategy for the BC pipeline to ensure US launch readiness and success. The role requires strong strategic, analytical, and cross-functional leadership capabilities, as well as deep expertise in consumer/patient marketing within a regulated industry. ROLE RESPONSIBILITIESIBRANCE – Consumer Marketing Strategy & Execution. Own and lead the US IBRANCE consumer strategic and tactical plan, aligned to brand objectives, lifecycle priorities, and LOE preparedness. Develop and execute direct to consumer media strategy and an integrated omnichannel marketing program across all channels (OLV/ CTV, radio, print, digital, social, search), including innovative messaging, segmentation, audience profiling, and creative shoots. Serve as Consumer Agency Lead, managing creative and media agency partners, scopes of work, budgets, and executional excellence. Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize consumer programs in real time. Lead consumer-focused planning and strategies in support of IBRANCE LOE readiness. Lead potential OPDP submissions and creative updates based on latest FDA guidance. Pipeline – Patient Experience Strategy & Execution (Growing Focus Over Time)Develop and own the BC pipeline Patient Experience strategic and tactical plan aligned with US launch readiness and future go-to-market strategy, including core launch deliverables (e.g. patient positioning, message development, website, patient brochure, OPDP submission). Serve as the US Patient Experience Lead for BC pipeline, ensuring patient insights are embedded early into launch planning. Shape patient support services and access resources. Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to establish a strong, durable patient engagement foundation ahead of launch. Patient Advocacy. Identify patient advocacy opportunities at national and local levels; partner with Breast Cancer Patient Advocacy Lead to improve engagement with and outcomes for breast cancer patients. Develop programs in support of metastatic breast cancer patients. Cross-Functional Leadership & Portfolio Integration. Ensure strong connectivity between consumer/patient and HCP strategies, partnering closely with IBRANCE and BC HCP Marketing teams on campaign and customer insights. Assure alignment of IBRANCE marketing plans with the overall breast cancer portfolio and individual brand strategies. Contribute to Strategic & Tactical Plans, Operating Plans, POA materials, and senior leadership updates across the portfolio. Monitor the evolving breast cancer competitive landscape and translate insights into patientand consumer engagement strategies. Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and consumer tactics. Support the Breast Cancer Franchise team for leadership presentations, performance updates, brand metrics, and Op. Ex management. Lead through influence, modeling Pfizer Values and fostering strong cross-functional collaboration. BASIC QUALIFICATIONS -